Doc Searls - When the Customer Becomes the First Party

The time is coming when customers have the upper hand, and companies agree to their terms rather than the other way around. Doc Searls, leader of the VRM (Vendor Relationship Management) movement, co-author of "The Cluetrain Manifesto", and author of "The Intention Economy: When Customers Take Charge", will explain how customer independence and empowerment will make the GDPR’s dreams come true—for both regulators and companies, as well as for customers themselves.

Language: English • Duration: 18:44 • Resolution: 1280x720

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