Jason Rose - Balancing Personalization and Trust in the Age of the Customer
In this session, find out how customer-obsessed businesses are increasing their audiences and creating trusted, customized experiences across devices and platforms in exchange for first-party data. We provide case studies of how leading brands are leveraging customer identity and access management (CIAM) to create personal relationships at scale while maintaining high degrees of data privacy and security.
Language: English • Duration: 19:21 • Resolution: 1280x720
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