Eve Maler - The Connected Consumer – Risks and Rewards

Everyone operates on the risk-reward continuum. It's true for CEOs, CMOs, CPOs, CIOs...and consumers. What does this mean for each of them in a digitally connected world, when the lines have blurred not only between organization A and organization Z, but also between cars and clouds, washing machines and webs, cradles and cybernets? With new consent regulations, standards, and tools on the scene, now is the time to think strategically about solutions that don't force awkward compromises when it comes to privacy, business growth, and consumer trust.

Language: English • Duration: 21:12 • Resolution: 1280x720

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