Ian Glazer - Stop Treating your Customers like your Employees

Please use your KuppingerCole account to log in or create one, if you don't have it yet.


Enterprise identity management has been primarily focused on serving the correct access to employees and contractors. But as the industry has been perfecting how to serve employees, consumer identity has presented itself as a growth opportunity for businesses and identity professionals alike. Unfortunately, the industry has tried to apply employee-centric techniques for consumer and citizen identity scenarios. In this talk, Mr. Glazer highlights the difference between employee- and customer-centric identity and proposes techniques that identity professionals need to employ to delight customers.

Language: English • Duration: 22:59 • Resolution: 1920x1080

Learn more about this congress