Ian Glazer - Stop Treating your Customers like your Employees

In order to watch this video, you have to log in or create an account, if you don't have one yet.
This video is only available to registered participants of the event.


Please allow functional cookies if you want to login using Google, Facebook or Amazon

Enterprise identity management has been primarily focused on serving the correct access to employees and contractors. But as the industry has been perfecting how to serve employees, consumer identity has presented itself as a growth opportunity for businesses and identity professionals alike. Unfortunately, the industry has tried to apply employee-centric techniques for consumer and citizen identity scenarios. In this talk, Mr. Glazer highlights the difference between employee- and customer-centric identity and proposes techniques that identity professionals need to employ to delight customers.

Language: English • Duration: 22:59 • Resolution: 1920x1080

Learn more about this congress


KuppingerCole PLUS

Get access to the whole body of KC PLUS research including Leadership Compass documents for only €800 a year

KuppingerCole Select

Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.

Stay Connected

KuppingerCole on social media

How can we help you

Send an inquiry

Call Us +49 211 2370770

Mo – Fr 8:00 – 17:00

Other videos