Event Recording

Marcel van Galen - Life Management Platforms: Examples, Prototypes, Best Practices

Keynote at the European Identity & Cloud Conference 2013

May 14-17, 2013 at Munich, Germany

Right now I'd like to bring up Marcel, Marcel van Galen. I don't see Marcel. I hope you're out there. There you are. Is the founder and the chief executive and the chief bottle washer for the key foundation. And the key foundation has been recognized by coping your coal as the best, and perhaps the only life management platform in existence today. So hopefully you can tell us more about that. Take it away. Thank
You very much.
Oh, this one, no, this one here it is. Number six. And do you have number six slides that you
Need here? There are slides, but I had the demo effect because the computer crashed when we wanted to plug it in. So it's restarted in the meantime. So when, when we have an image here, I, I will let me let myself guided by by slides. But in the meantime, I can tell you something, first of all, thank you very much to have the, the stage here. As a as key foundation, we had the, we, we just finished, finished a very nice session in one of the, one of the rooms about life management platforms. And I had the chance to, to have this interaction with a very nice group of people, all having this intention to bring this forward and actually to, to hook up on what, what Doug just said. We are, we are in this era of turning things around. And the only thing is to, to get the critical mass, to get this movement going in 2005, the key foundation started as an ideology.
In 2006, we started building a trust framework, actually the rules, the regulations, the protocols, to get this thing going, and to be able to create something independent. We created a foundation, not having a commercial perspective, just having the perspective to try to, to hook up all of you, to help this movement going. And what I will show you today is not only a theoretical story, but mainly actually a story about what you can do with a framework like key, and actually what you can do when you really hand over the data to your customer, to your employer. And I, I saw doc asking, okay, who dares to do that? And we experience that. It's a hesitating thing. And we experience also that when you show that this gives you more, brings you more benefits because your customer, your relation is happy. This is not the only reason. That's a very good in ideology reason. But another reason is that this leads to very sustainable business cases. And I want to show you how, and I want to start when technology is ready and the audio is plugged in, okay, this is the thing. Very good. Next
I'm going, I'm going off the stage for three minutes. And I'm showing you a video about today and mainly about tomorrow.
No one would've believed in the first years of the 21st century, that human affairs we're being watched from the timeless worlds of the worldwide web. No one could have dreamed. People were being scrutinized as someone with a microscope studies, creatures that swarm and multiplied in a drop of water. This is for centuries. You have seen me as nothing but a target body distracting me with fancy bells
And listen
Today, you tried a profile feeding on my social media and other web trails, but actually all you
Do is
Little pieces of my life,
All around the world, wide
And with no place of my own, you must realize you are never going to know who I am. You are never going to find the thing I really want.
For one reason, I don't exist in the digital world. Do you really want to know who I am?
You really want to know? I want, let me tell you,
Who's your Facebook.
I want my data to flow through
Be controlled only by me. I want a place that knows all about me. Even more than you will in a social network. That's truly mine and where my privacy is respected. That connects me with the source of my data. So I can use we're
Looking, share
With a high level of assurance and trust for me, for my friends and for connected part. I don't mind sharing my desires and wishes with as long as we can have an equal, meaningful relationship
To model
This French lady, I didn't order. So I don't know where she's coming from, but she was there. Okay. Well, what you saw was the, the social network 3.0, and actually that is, do I have to, okay. That's it. That's actually what, what, what key is at the end? Because when we are in the middle of our own set of data and we are the ones who can share it, or, or what, whatever that's happening, straight things share it or whatever. Then, then, then you create a real social network and actually to be, to be able to, to show you what we, what we mean with that is that this actually leads to the ability to respect one's privacy. And maybe it's not about privacy because privacy should be a setting it's about respect and how close to someone can you get. You can get closer than in this known privacy zone. So let's respect privacy and let's facilitate a world and let's facilitate an ecosystem in which we can respect privacy.
The other thing is respect privacy. Is that the, the next slide? Maybe you can, yeah. That one shows actually how the world is looking today. This is the apple store and is, is looking today. And the world looks today in a way that you see that we as individuals are not a part of the digital world, we are underneath in the, in the slide and actually in the top, there, there are the, the companies, the organizations, the governments, and actually that's a hundred a year plus. And in the middle there in this, in this cloud thing, there is the, there is the existence of the, of the internet, the internet protocol that was the years. Well, what, what is, and years 60, 70, somewhere up there. And it's nice to, to realize yourself that it took 25 years to invent the worldwide web. And then actually for the first time, we were able to view our data.
Because when you ask someone what's data, then you get a lot of different answers. I don't know if anybody really saw data. So the, the way we see it, or the way we hear it today is, is with some transfer. And the worldwide web is a transfer because we can see our bank account. We can see our photos. We can see a lot of things if we can hear things. But the strange thing is that we are living analog in the digital world, because still today we are transferring our salary slip from our salary Porwal to the bank to let the bank know what our salary is. And that's a strange thing we do because when we pick it up, that Porwal the validation of that, that, that attribute is gone. So the bank don't know if you really are earning this kind amount, this amount of money, or if it's what you wanted to earn.
So this is a crazy thing. So what we need, and that's what we showed in the, in the, in the movie is that you see you, you need a framework where you are part of, and this, this whole framework, this whole ecosystem is respecting your privacy. And what you see happening is what you, what you see is that, that, that, that bowl, there is not a, a safe or something because we have enough data. We should not create more data. We should have access to places where our data lives to access to our bank, access to our camera, access, to sensor in our car, our smart meter, whatever, because when we have access to data, we can reason about it. So we can turn the world upside down. And we can reason about data. And I want to show you how this, how this can happen and how cutting a call understands that reasoning about data is a, is a new way of putting your, your customer central FAC facilitating the, the individual.
And this was already recognized in 2012, recently, there was a report about what, what key is. And so when you really want to understand what it is and how to connect on this kind of thinking, this kind of framework, you are invited to read the report. And actually some figures are what you can read here. And we are very proud of the fact that being a foundation, we had to, to practice what it is to implement such a framework. So we, we were obliged to, to do an implementation. And for two years, an implementation is life. This is not, this is not our goal because you should do the implementation. But our implementation happens to be for two years, privacy, certified security and privacy certified by the Nore privacy audit proof is the highest you can get in the Netherlands. The DNA data bank has its a financial company, has its, there are a few companies who have it.
So we are very proud on it, but it's not our goal. Key is just the, the, the, the rules and regulations to protocols and not the implementation of it. But you, you need to have a, a practical case because otherwise you don't understand. And what we did is when you go today to key dot.com or whatever, or NL, when, when you do some searching, you find you find this and you can actually create your own personal domain yourself. You can self issued. So you can experiment a bit with one beta application only available for, for Firefox today. That's the only thing we put life. And where does this lead to? I will show you this leads to the following. Maybe some, some of you know, ICS international card services. This is a credit card company. What does a credit card company? They issue a credit card and they need to know a lot about you before you get this credit card.
So why not issue a personal domain instead of a credit card? This piece of plastic, you don't need it in the near future anymore. So what did we do with ICS? We said, okay, you better register a personal domain. Or when you get a card, you can, you can do this form. Your email address, checked your phone number with a code checked, and then you get this form. You notice these forms, they need to know all about you. So they, so you fill in, you see the, the, the, the email address and the phone number is already checked, but you do this because you want this card you wanna pay. But at the last step, they, they, you can see, this is a lot of information you gave to them to be able to have this card. So the last step is then, okay, create your own, my ICS space.
Well, this goes wrong at the first word, because this space is not yours. So that's why we say, okay, create your own key domain as part of a trust framework. And when you fill in your account, then this slide says, okay, you can log in and see your attributes, your data in your personal domain. And what happens then is that you can log into this, you get a, a verification code by SMS, and then you see that you have your own attributes back with a check because ICS said, okay, this is okay. So this gives you a level one digital identity, but in the meantime I have this doors, which you can use today. And this is a bit of a poor man's thing, but it's very easy because it remembers all your usernames and passwords and put it encrypted in your personal domain thing.
So you, you have no trouble with finding out where, where did you leave your user username and passwords, et cetera. And of course this should be reachable from any device, but today only the Firefox thing. Remember that. And the, the, the, the, the blue thing there in, in the, in the corner is the connection between the worldwide weapon, the trust framework, and what happens with death is that you see that, that we get now a message here in my personal domain is, is a message that I request for a credit card. Indeed, I did. So I, I take a look in the wallet and I see that my request is pending. And in the meantime, I get another message there. And I see, oh, my personal data is purified by ICS. They have to do it anyway. So I take a look and I see that everything is verified.
It's really me. It's really my salary. So I upgrade to a stock level to identity. And this is a very interesting thing. I get another message. And I see also that my card is accepted and created. So now I can do something, something different because where this is the poor man's choice companies connecting to the framework can do something very nice. And I think I, I hope to inspire you with this one, because when you're a key connect and I go here to shops and I go here to ahe a large food retailer in the, the Netherlands and us, and I can create here an anonymous account, what happens? My personal domain, create Soto identity to create an account at ahe. And why is this interesting for me? Because I'm respected in my privacy and why is this interesting? Forhe because as I go to the settings, I see here, okay, it's anonymous account.
And when I go to anonymous account, I see, okay, I can share with ahe that in this case, this Allen is a lady and she's in the age, 35, 49, and this is true. So aha knows she is older than 18. So we can deal with her with a bottle of wine or whatever. And another thing is that Ellen can ask for a newsletter and she says, I like this newsletter. So this is controlled pool instead of push. And where does the newsletter go to? Well, you saw, it goes to my personal domain because I made a connection with Aine and I allow on consent based opine to send me to my anonymous account information. So Albert Hein doesn't need to know who I am, where I am, because this is a Bial connection. And when you go even further, you can say, okay, Albert Hein or other companies, and I show you will be able to profile you.
I am able to profile myself instead of them profiling me. So what's happening. I will explain you in a minute, the payment service is also a very interesting one. We had a, in the life management platform discussion, we had a, we had a very nice payment example. And this one is also, I, I can, I can say, okay, ICS, that's, that's, that's the way I like to be handled my payment. And you will see what will happen. This is what we call web choices. And this is actually the, the way to treat people, respecting their privacy. So I built my own profile with the help of brands who respect my privacy. So in this way, a mobility company like Ave bay in the Netherlands for 0.5 million members says, okay, profile yourself. And an Albert Hines says, profile yourself concerning to your food. And in this case, Ellen says, okay, I profiling myself.
Biological food is very important. And what's happening when Ellen goes to this site, Albert time, she sees that she is logged in anonymously. And the first thing she sees when she comes there for the first time is this message. And this is the world upside down because Albert Hein asks, if they may subscribe on my profile, my anonymous profile. And I say, okay, it's okay. My supermarket profile, you may use. And my health profile you may use. And which, what do you think? What happens when I go to products? It's logical that I be, I see here, these biological things. So with the content of the user, you can be very relevant concerning content and concerning advertising or whatever. And there are very nice examples that people understand that, that, that in a very Antigua way, you can monetize on your own data. For example, this media guy said, okay, I, we, we, we do rental of movies for three.
You were 99, but I can give you the movie for free. And I, I ask you to give me a piece of this anonymous data. So you get the movie for free. And I ask you to be okay with five minutes of advertisement and what this media guide does, or this, this is selling this, this piece of data with my consent to a media partner. And I see the best advertisement, the best content I've ever I've ever had. And this media company sells it maybe for more than 3 99. So everyone one in this, in this example, and this is what I wanted to show you, and this is what I wanted to share with you. And I think my time is over just about, and this, this are one of the, the practical examples. Maybe when I have a little bit time, I let I showed the payment because when, when we are going to pay here and I say, okay, pay then of course I have here, the wallet I, I can choose for the wallet.
Okay. Is this the card I want? I want to use, yes, this is the card I want to use. Okay. Then the payment was successful. So in this way, a personal domain as part of a ecosystem and in the same ecosystem, companies and organizations can be in this way, you restructure the balance between me and the digital world. And this is what, what is the, the, the goal and the, and the opportunity and the chance for things. We call life management platforms because life management platforms can connect to a framework. And it's, it would be very nice when, and that's also what a movement like, like we are trying to achieve with key is helped by first movers. People who say, okay, we, we don't, we, we even can't define 1.0, but we can go with little baby steps to 0.1. Thank you for your attention.