When dealing with consumers and customers directly the most important asset for any forward-thinking organization is the data provided and collected for these new type of identities. The appropriate management of consumer identities is of utmost importance. Handing over personal data to a commercial organization the consumer typically does this with two contrasting expectations. On the one hand, the consumer wants to benefit from the organization as a contract partner for goods or services. Customer-facing organizations get into direct contact with their customers today as they are accessing their products and services through various channels and deploying various types of devices. It is essential to know the relevant attributes of that customer at the right time: An improved user experience leads to customer satisfaction and thus to returning customers.
Language: English • Duration: 28:55 • Resolution: 1280x720
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