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When dealing with consumers and customers directly the most important asset for any forward-thinking organization is the data provided and collected for these new type of identities. The appropriate management of consumer identities is of utmost importance. Handing over personal data to a commercial organization the consumer typically does this with two contrasting expectations. On the one hand, the consumer wants to benefit from the organization as a contract partner for goods or services. Customer-facing organizations get into direct contact with their customers today as they are accessing their products and services through various channels and deploying various types of devices. It is essential to know the relevant attributes of that customer at the right time: An improved user experience leads to customer satisfaction and thus to returning customers.
Blockchain, Identity and Privacy: Three words that buzz, fade and mature.
A quick overview of how the perception of GDPR has developed over the last few weeks prior to 25th May 2018 and in the weeks following the date everyone had been waiting for and working towards for months and months. Is GDPR as dangerous as everyone thought? What are the most relevant questions, issues and tasks in practice?
Today’s customers, beset with endless choices, expect brands to understand their needs and deliver contextual experiences that reduce stress and increase convenience. But, these same customers don’t want this kind of personalization at any cost. Unfortunately, many businesses still employ “creepy” tactics when marketing to customers, breaking their trust. This, in turn, has led to the GDPR and a slew of newer data protection regulations.
How do you win back the trust of customers and steer clear of regulatory punishment? Join us to learn best practices from CX leaders who have successfully integrated their customer identity solutions with enterprise preference and consent management capabilities. And, how this has enabled them to deliver personalized digital experiences using permission-based, first-party data to build trusted relationships with their customers.
Most of us know that Facebook, Google, Amazon and million others are collecting vast troves of demographic and behavioral data about us — sometimes even if you aren't on Facebook. That’s bad, right? But do we really care? If we don't care — that is excellent news for advertisers and every other data mining company. But if we do care, what are the implications for marketers? What does it mean for the generation of products and services we develop?
This session will highlight how we rationalize or perceive data-privacy, why we care, and what we expect from companies when it comes to our own data. This session will explore and explain how understanding individuals’ expectation about privacy, and the principle of behavioral economics will have an enormous impact on how companies conduct business today and more importantly, tomorrow.
Transforming the customer experience is at the heart of digital transformation. Digital technologies are changing the game of customer interactions, with new rules and possibilities that were unimaginable only a few years back. Customer Identity and Access Management (CIAM) is a whole emerging area in the IAM, which is essentially an ingredient for digital customer experience. Today’s increasingly sophisticated consumers now view digital interactions as the primary mechanism for interacting with brands and, consequently, expect deeper online relationships delivered simply and unobtrusively. CIAM turns customer data into Gold! Strong/Adaptive Authentication, Privacy, Scalability, APIs and Analytics are the five pillars of CIAM.
Learn best practices from data protection experts on how to use the latest defenses to secure your organization against the latest threats and to offer your customer a smooth customer journey without fears.
Consumer Identity and Access Management (CIAM) is many things. For some it’s all about streamlining the user experience through technologies and practices that make it easier for them to securely logon. For others, IAM is all about identity lifecycle management – ensuring that accounts are set up, modified, and retired in a timely, accurate, and secure manner. And for still others it’s focused on security and compliance through technologies and practices that make governance activities such as attestations easy and complete, or adding a layer of control and visibility to privileged accounts and“superuser” access. The reality is CIAM is all of this, and more.
In this session, we will examine use of blockchain tech and smart contracts