Data Privacy — Who Actually Cares and Why?

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Most of us know that Facebook, Google, Amazon and million others are collecting vast troves of demographic and behavioral data about us — sometimes even if you aren't on Facebook. That’s bad, right? But do we really care? If we don't care — that is excellent news for advertisers and every other data mining company. But if we do care, what are the implications for marketers? What does it mean for the generation of products and services we develop?

This session will highlight how we rationalize or perceive data-privacy, why we care, and what we expect from companies when it comes to our own data.  This session will explore and explain how understanding individuals’ expectation about privacy, and the principle of behavioral economics will have an enormous impact on how companies conduct business today and more importantly, tomorrow. 

Language: English • Duration: 14:23 • Resolution: 1280x720

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