How Policy Based CIAM can Improve the Customer Journey

In an ever-changing and rapidly evolving world, the fight about the customer is getting tougher. Companies that can offer a customer-centric approach have the advantage. With new technologies such as mobile, internet of things, social media, and big data, the approach towards customers is getting redefined.

During this presentation, TrustBuilder’s Sales Director for Benelux Kurt Berghs will give some industry-based examples of how policy-based Customer Identity and Access Management (CIAM) can help with these new challenges. 

For different markets such as finance, insurance, HR and retail, a secure CIAM provides better and more flexible services to consumers such as using social media accounts, adaptive authentication, single sign-on or even customer onboarding. Attribute-based access control helps to put your customer’s expectations first in an automated business landscape.

Language: English • Duration: 16:49 • Resolution: 1280x720

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