In looking at a new balance between Marketing Automation and greatly personalized customer experience, it is becoming tougher to remain compliant and - secure.
Join this Webinar and learn more about:
In this webinar, KuppingerCole´s CIAM expert and Lead Analyst John Tolbert will introduce you into the requirements of a future-proof CIAM strategy, with some special focus on “CIAM-as-a-Service.”
In the second presentation, Sadrick Widmann, CPO of WidasConcepts will talk about how Big Data and the Internet of Things are changing CIAM, as well as concepts for intelligent fraud detection in CIAM environments. He will give a practical view of how CIAM works as a foundation for marketing automation and personalized services. He will also discuss with you the influence of IoT on CIAM and how to address it in your CIAM strategy.
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