The Business Side of the API Economy: Enabling the Agile, Connected Enterprise

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Today’s businesses have to be far more agile than ever before. Competing on global scale, economic turmoil, rapid innovation and other factors put pressure on organizations. One of the results is that businesses have to be better connected with other businesses and customers than ever before. They have to be faster in their own business processes and the processes that connect them with others. They have to make more out of information, by combining information from various sources, including openly available data. Smart information that is based on combining information from various sources such as Social Networks is the basis for new models of customer interaction in Sales and Marketing.

Language: English • Duration: 56:30 • Resolution: 1280x720

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