Jamie Smith
CEO and Founder, Customer Future Ltd.

Jamie Smith

Jamie is the CEO and Founder at Customer Futures Ltd. He has been working at the forefront of digital identity and customer-controlled personal data for nearly 15 years. He's helped deliver digital transformation at some of the world’s largest organisations and led breakthrough innovation and GTM across a range of digital ventures, especially around Decentralised Identity.


Jamie is passionate about creating new value with personal data, and empowering the consumer with new digital tools that work for them. He writes about the next billion-dollar market category - Empowerment Tech - at www.customerfutures.com. His latest venture is MISSION, an advisory firm helping businesses seize the opportunity for disruptive and customer-empowering digital propositions.

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