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In the digital age, the “C identities” of customers, consumers, citizens, and all the other types of external identities, such as tourists, are at the forefront of every digital business and government. A modern CIAM is indispensable for digital organisations. This whitepaper looks at the trends impacting CIAM, what makes up a modern CIAM, how to make it work across all industries, and the different types of “C identities.”

1 Executive Summary

In the Digital Age, all types of organisations face the challenge of dealing with a growing range of external identities. Digital services are now the face of organisations to all outside parties. Consequently, the digital experience - including a smooth user journey - has become a key factor for success.

This applies to every organisation, from businesses dealing with their direct customers or indirectly with consumers to government organisations where the “customers” are citizens, expatriates, or tourists. Serving these “C-type” identities, the customers, consumers, citizens, etc., is essential to the success of all organisations in the Digital Age.

Digital services must evolve quickly while remaining secure and trustworthy and deliver a modern, consistent user experience, including the user journey for onboarding and authenticating users.

This can be achieved only with a strong CIAM (Customer Identity & Access Management) system as the backend component of digital services for identity and access management. Strong CIAM manages identities at scale with a robust set of APIs (Application Programming Interfaces) that the developers of digital services can use to consume identity services and work with the CIAM system. That way, developers are released from the burden of implementing their identity services and avoid siloed approaches for identities – one silo per digital service.

There are three groups of requirements for a modern CIAM:

  1. First, the solutions must support a robust set of standard CIAM capabilities.
  2. Second, they must be built for emerging requirements and trends such as passwordless authentication, fraud reduction, and decentralized identities.
  3. Thirdly, they must feature a modern architecture supporting a comprehensive set of APIs.

Delivering these solutions requires a well-thought-out target operating model (TOM) and a strong partner with extensive experience in this domain. Ideally, there should be end-to-end support from the assessment of status and requirements to delivering the solution and supporting operations.

Aujas, a global cybersecurity firm and system integrator specializing in IAM (Identity and Access Management) provide such services, building on defined, proven methodologies and the experience gained from delivering thousands of projects to organisations around the globe.

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