Accelerating Your Digital Business with Customer Identity

In the digital age, the foundation of consumer engagement lies in the seamless onboarding and recurrent authentication experience. Many users report negative experiences due to cumbersome login processes and the need for complex passwords, leading to notably high drop-off and churn rates. As a remedy, Identity API Platforms for Consumer Identity and Access Management (CIAM) present a solution by providing identity and security services to developers through comprehensive APIs. These platforms offer benefits like central security services, fraud monitoring, and a significant reduction in the time-to-value for digital service development. There is an urgent need for closer collaboration between DevOps teams and identity/security teams to ensure a unified and secure digital experience across services. Through effective utilization of CIAM and Identity API Platforms, organizations can better meet consumer demands, achieve faster deployments, and enhance security across their digital services, ultimately leading to a better digital experience for customers.

• Approximately 48% of consumers are frustrated by long login forms.
• 83% have abandoned their shopping cart or registration attempt due to arduous login processes.
• Password complexity is a source of frustration for 47% of consumers.
• 43% of consumers are frustrated by creating new passwords for every online service.
• 86% of consumers reuse passwords for multiple online services.
• 92% of consumers expect businesses to keep their information safe.
• Modern CIAM solutions can deliver a "win-win-win" for digital experiences, security postures, and development time-to-value.
• Okta Customer Identity Cloud now leverages Auth0 technology.
• Adaptive MFA and risk-based authentication are key features of Okta Customer Identity Cloud.
• Okta offers a modular identity platform with numerous authentication and authorization services.

• "There is no second chance to make a first impression – and there is rarely a second chance when your login experience does not deliver on customer expectations."
• "Consumers are annoyed by having to create complex passwords again and again, for virtually every digital service they are consuming."
• "It is time for CIOs and their CISOs and CDOs to foster communication and collaboration between the DevOps teams and the identity and security teams."
• "Success in the digital age begins with a stunning digital experience for customers and consumers."
• "Consumers will not compromise between convenience and security."
• "The biggest frustrations customers experience include lengthy forms and requesting unnecessary private information."
• "The digital development teams are interested in everything that helps them in delivering digital services on time with a leading-edge digital experience and strong security."
• "By delivering an Identity API Platform, the foundation for improving registration processes, login experiences, and security is established and must be used in the implementation of digital services."
• "Okta Customer Identity Cloud offers excellent support for the needs of developers."
• "Modern CIAM solutions provide a win-win-win scenario for improved time-to-value in delivering digital services, a better digital experience for customers, and an improved security posture."