Privacy and Consent Management

This Leadership Compass evaluates vendors in the Privacy and Consent Management market, highlighting the importance of these solutions in managing data privacy across various levels of the data value chain. Privacy and Consent Management (PCM) systems address the compliance needs of organizations in collecting, processing, and retaining user data while respecting user privacy choices. With increasing global regulations and diminishing reliance on third-party cookies, PCM solutions must adapt to dynamic privacy landscapes. Trends such as data governance, automation, identity management, and CIAM integration are becoming increasingly relevant. This report identifies leading vendors by assessing their product features, innovation, and market positioning.

The market segment's evolution is driven by regulations like GDPR and consumer demand for data privacy. PCM solutions encompass compliance with global privacy laws, supporting the enforcement of privacy policies and enabling user self-service options for privacy choices. The delivery models for PCM solutions are largely SaaS-based, with some vendors offering on-premise and multi-cloud deployments. Key required capabilities for PCM solutions include consent management, data mapping, compliant privacy policy implementation, and automated data privacy enforcement.

The report categorizes vendors into Overall, Product, Innovation, and Market Leadership, with OneTrust, OneWelcome, Securiti, Syrenis, and TrustArc emerging as leaders in various aspects. Each vendor’s solution is evaluated based on criteria like data risk management, data mapping, compliance progress, consent collection and enforcement, consumer control, and automation. Notably, Privacy and Consent Management solutions must continuously adapt to evolving legislation and market needs, hence the focus on both current capabilities and future potential.

• The term "Privacy and Consent Management" involves data privacy governance within organizations.
• PCM solutions must support compliance with global regulations like GDPR and CCPA.
• PCM solutions are predominantly SaaS-based.
• Product Leaders include OneTrust, Securiti, Sourcepoint, Syrenis, and TrustArc.
• Innovation Leaders include DataGrail, OneTrust, OneWelcome, Securiti, and TrustArc.
• Market Leaders include OneTrust, OneWelcome, Piwik Pro, Securiti, Syrenis, and TrustArc.
• PCM solutions must respond to Data Subject Rights (DSR) requests effectively.
• Data governance integration is becoming prominent in PCM solutions.
• New cohort-based profiling and first-party consent are adapting to diminishing third-party cookies.
• Syrenis Cassie offers strong capabilities in data mapping and visualizations.

• "Privacy and Consent Management impacts every level of the data value chain, from advertisers, AdTech, and publishers, to enterprises and their communication strategies, to end users."
• "The market is very dynamic with new global privacy regulations, eventual reducing in use of third-party cookies, and changing methods to operationalizing privacy."
• "Compliance support for global privacy regulations including GDPR and CCPA."
• "Vendor capabilities like data discovery and categorization enable efficient privacy management."
• "Privacy and Consent Management solutions are primarily delivered as Software as a Service."
• "PCM solutions must support designing, implementing, and enforcing compliant privacy policies."
• "There is a trend to operationalize privacy, or to enable action to be taken when a compliance gap is identified."
• "Better yet is when workflows can be automated to manage the scale and volume of privacy actions."
• "A dynamic, competitive space where vendors provide data consent processes for vendors and consumers."
• "Support for data regulation compliance, user self-service privacy options, and scalable DSR responses are critical in modern PCM solutions."