Leadership Compass

Privacy and Consent Management 2022

This report provides an overview of the market for Privacy and Consent Management solutions and provides you with a compass to help you find the solution that best meets your needs. We examine the market segment, vendor service functionality, relative market share, and innovative approaches to providing solutions that enable you to collect and manage consent in a compliant and privacy-centric manner.

Anne Bailey

aba@kuppingercole.com

1 Introduction / Executive Summary

This Leadership Compass analyzes vendors in the Privacy and Consent Management market segment. The term "Privacy and Consent Management" stands for the administrative and governance capabilities over data privacy within the organization. Privacy and Consent Management impacts every level of the data value chain, from advertisers, AdTech, and publishers, to enterprises and their communication strategies, to end users and the relationships that they build with service providers and third parties that handle their data. Solutions that provide Privacy and Consent Management have the challenge of working for the best interest of all: to enable compliant data collection, build compliant consumer profiles, and monetization while enabling the privacy choices of end users and the intersection of global regulations.

This reports provides an in depth insight into the Privacy and Consent Management market. The key capabilities that make a comprehensive solution are explained, and the different approaches that vendors take to providing a solution are evaluated. The leading vendors are identified according to Product Leadership, Innovation Leadership, and Market Leadership, each with detailed profiles and assessments.

1.1 Highlights

  • The term "Privacy and Consent Management" stands for the administrative and governance capabilities over data privacy within the organization.
  • The market is very dynamic with new global privacy regulations, eventual reducing in use of third-party cookies, and changing methods to operationalizing privacy.
  • Privacy and Consent Management Solutions are primarily delivered as Software as a Service.
  • Data governance and automation are key trends in Privacy and Consent Management
  • The Overall Leaders (in alphabetical order) are OneTrust, OneWelcome, Securiti, Syrenis, and TrustArc
  • The Product Leaders (in alphabetical order) are OneTrust, Securiti, Sourcepoint, Syrenis, and TrustArc
  • The Innovation Leaders (in alphabetical order) are DataGrail, OneTrust, OneWelcome, Securiti, and TrustArc
  • Leading vendors in innovation and market presence (also called the "Big Ones") in the Privacy and Consent Management space (in alphabetical order) are OneTrust, OneWelcome, Securiti, and TrustArc

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