The report surveys the Privileged Access Management (PAM) market through the specific lens of DevOps and agile delivery, arguing that traditional PAM was built around relatively stable privileged IT administrators and privileged business users, but that digital transformation has multiplied privileged actors to include developers, contractors, temporary staff, services, and machine identities. As CI/CD accelerates, applications may be updated many times per day, and DevOps teams routinely need continuous privileged access to tools, runtimes, containers, APIs, and sensitive data. Without purpose-built controls, teams may resort to risky shortcuts such as locally storing or embedding credentials, sharing passwords, and allowing ad hoc privilege grants that lead to privilege creep.
PAM is presented as a fast-growing security segment, with roughly 40 major vendors and an estimated combined annual revenue of about $2.2bn, forecast to reach $5.4bn by 2025. Standard capabilities now commonly include vaulting, rotation, privilege elevation/delegation, session management and monitoring; increasingly, advanced functions such as privileged analytics, risk-based monitoring, and threat protection are expected. For DevOps, the report emphasizes embedding “transparent security” into the CI/CD lifecycle, adding a feedback mechanism, and supporting high-velocity, ephemeral access patterns, including certificate-based authentication and just-in-time access that minimizes standing privilege.
KuppingerCole defines required DevOps-oriented capabilities (toolchain/runtime/finished app support, certificates, HA/break-glass, non-human users, shared accounts, base PAM features) and additional functions like PADLM, CPEDM evolving toward Privileged Task Management, EPM, SRM, privileged SSO, and privileged behavior analytics. Vendor leadership is assessed across product, innovation, and market reach, noting tight clustering among established leaders and highlighting more specialized innovators and “underperformers” in market adoption relative to product maturity.
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