Managing identities is positioned as a core competence for modern organisations because it helps control costs, reduce risk, and enable controlled access for staff, partners, suppliers, and in some cases customers. Effective identity lifecycle management is emphasised: organisations must onboard users quickly, adjust permissions during role changes or reorganisations, and de-provision access immediately upon departure. Deep Identity Manager is designed around these lifecycle triggers, typically sourcing identity attributes from an authoritative system such as an HRMS, then creating, modifying, or deleting accounts across target applications. Provisioning actions include establishing usernames and passwords, updating Active Directory (AD) group memberships, and writing entries to enterprise directories.
A key differentiator is role-based provisioning driven by position or role data in HRMS. A policy engine evaluates role rules—configured via a GUI with natural language rule building—to determine what accounts and entitlements to provision. The platform can detect potential segregation-of-duties (SoD) issues and trigger manual verification to maintain policy compliance. Deep Identity also prioritises user experience through self-service capabilities that reduce administrator workload, using a shopping-cart model to bundle multiple access requests. Self-service extends to password reset and account unlocking through challenge-response.
The broader solution comprises four integrated modules: Identity Audit and Compliance Manager (IACM) for role discovery, mining, attestation, compliance review, risk scoring, closed-loop remediation, and dashboards; Identity Manager (IM) for lifecycle automation and workflow-based approvals; Privileged Identity Manager (PIM) for proxy-based privileged access with session recording and analysis; and Data Governance Manager (DGM) for asset discovery, entitlement mapping, and governance using IACM data. Strengths include usability, role optimisation, governance tooling, and analytics, while challenges include HRMS integration complexity and limited role mining support for proprietary target systems.
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