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Das e-commerce Magazin ist die Pflichtlektüre all derer, die im Internet werben, suchen, auswählen, kaufen und bezahlen möchten, kurz: einen Handel von Dienstleistungen und Produkten im Internet abwickeln wollen.
Unser Blickwinkel ist dabei die Sales- und Marketingperspektive, denn wir wollen unsere Leser schließlich dabei unterstützen, mit Hilfe digitaler Transaktionen Geld zu verdienen.
Die Redaktion des e-commerce Magazin versteht sich als Mittler zwischen Anbietern und Markt und berichtet unabhängig, kompetent und kritisch über aktuelle Trends, Strategien, Anwendungen und Lösungen des E-Commerce sowohl im lokalen, nationalen als auch globalen Umfeld. Technologiethemen werden vom e-commerce Magazin auf verständlichem Level behandelt und dienen dazu, die Kommunikation und das Verständnis zwischen IT-Abteilung, ob intern oder extern, und Business-Entscheidern zu fördern.