Much has been written about “DevOps” but there are other ways for organizations to benefit from the cloud. Moving all or part of their existing IT infrastructure and applications could provide savings in capital and, in many cases, increase security.

The cloud has provided an enormous opportunity for organizations to create new markets, to experiment and develop new applications without the need for upfront investment in hardware and to create disposable applications for marketing campaigns. This approach is generally known as DevOps; where the application is developed and deployed into operation in an iterative manner which is made possible by an easily expansible cloud infrastructure.

While DevOps has produced some remarkable results, it doesn’t help with the organization’s existing IT infrastructure. There are many reasons why an organization could benefit from moving some of their existing IT systems to the cloud. Cost is one but there are others including the need to constantly update hardware and to maintain a data centre. Many small organizations are limited to operating in premises that are not suitable as a datacentre; for example in offices over a shopping mall.  Although the organization may be wholly dependent upon their IT systems they may have no control over sprinkler systems, power, telecommunications, and even guaranteed 24x7 access to the building. They may be a risk of theft as well as fire, and incidents outside of their control. These are all factors which are well taken care of by cloud service providers (CSP) hosted in Tier III data centres.

However moving existing IT systems and applications to the cloud is not as simple. These legacy applications may be dependent upon very specific characteristics of the existing infrastructure such as IP address ranges or a particular technology stack which may be difficult to reproduce in the standard cloud environments. It is also important for customers to understand the sensitivity of the systems and data that they are moving to the cloud and the risks that these may be exposed to. Performing a cloud readiness risk assessment is an essential pre-requisite for an organization planning to use cloud services. Many of the issues around this relate to regulation and compliance and are described in KuppingerCole Analysts' View on Compliance Risks for Multinationals.

However it was interesting to hear of a US based CSP dinCloud that is focussing on this market. dinCloud first brought a hosted virtual desktop to the market. They have now expanded their offering to include servers, applications and IT infrastructure. dinCloud claim that their “Business Provisioning” service can help organizations to quickly and easily migrate all or part of their entire existing infrastructure to cloud.

This is a laudable aim; dinCloud claims some successes in the US and intend to expand worldwide. However, some of the challenges that they will face in Europe are the same as those currently faced by all US based CSPs – a lack of trust. Some of this has arisen through the Snowden revelations, the ongoing court case, where Microsoft in Ireland is being required to hand over emails to the US authorities, is fanning these flames. On top of this the EU privacy regulations, which are already strict, face being strengthened; and in some countries certain kinds of data must remain within the country. These challenges are discussed in Martin Kuppinger’s blog Can EU customers rely on US Cloud Providers?

This is an interesting initiative but to succeed in Europe dinCloud will need to win the trust of their potential customers. This will mean expanding their datacentre footprint into the EU/EEA and providing independent evidence of their security and compliance. When using a cloud service a cloud customer has to trust the CSP; independent certification, balanced contracts taking specifics of local regulations and requirements into account, and independent risk assessments are the best way of allowing the customer to verify that trust.