Christian Goy - The “Why” Behind Customer Journeys

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People are notoriously unreliable witnesses to their own thoughts and motivations. However, the ability to design behavior-based solutions is the common denominator of every successful modern brand. Behavioral science is the way to navigate the chaos of choice and during this keynote we will share how to turn behavioral economic principle into practical brand and product success stories.

Language: English • Duration: 24:27 • Resolution: 1280x720

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