Research Analyst

Marina Iantorno

Marina joined KuppingerCole as a Research Analyst in April 2022. Her main areas of expertise are Business, Data Analytics and Artificial Intelligence.

Background & Education

Marina holds a Bachelor degree in Marketing from Argentinian Business School (Argentina), an MBA from Valencian International University (Spain), a Diploma in Data Analytics for Business from College of Computing and Technology (Ireland), and a Master's degree in Artificial Intelligence Research from Atlantic Technological University (Ireland). The focus of her dissertation was Natural Language Processing and Data Classification. 

Professional Experience

Marina gained experience in management and business intelligence for telecommunications and social media in Ireland, and she has several years of experience lecturing for third level education. Her career started as an Assistant Lecturer in Statistics at the University of Buenos Aires (Argentina), and continued in Ireland as an IT Lecturer for Data Analysis modules such as Machine Learning, Data Visualisation, and Predictive Analytics.

Latest publications

Cybersecurity & IAM:​ 2023 in Numbers
February 20, 2024
Significant advancements happened in identity and access management (IAM) and cybersecurity in 2023. For most organizations, it has become more and more important to strengthen cybersecurity and optimize IAM procedures as they continue to traverse the challenges of digital transformation.…
Analyst Chat
Analyst Chat #201: Intelligent Defense - Is AI inevitable for Cybersecurity?
February 12, 2024
AI is becoming increasingly common and it appears to be unavoidable. However, is this really the case? Marina and Matthias have a conversation about the convergence of AI, machine learning, and cybersecurity. They highlight the importance of utilizing AI to protect our organizations, as…
Event Recording
Beyond the Now: Examining Emerging Trends in the Cybersecurity Landscape
November 16, 2023
The results of a comprehensive 2023 study by KuppingerCole will be presented, providing invaluable foresight into cybersecurity trends and threats anticipated for 2024. Based on in-depth research, the discussion will illuminate a series of predictions and prepare participants for the…
Event Recording
Navigating Cybersecurity: Market Size and Predictive Insights
November 15, 2023
In an increasingly technological ly interconnected world, c ybersecurity teams are the defender s of digital frontlines. Looking ahead to the future, this session d ive s into the dynamic landscape of c ybersecurity, and investigates the market segments’…
How Useful is Cybersecurity Awareness Training Really? - Cybersecurity Fact or Fiction Part 2
October 31, 2023
In part two of "Cybersecurity Fact or Fiction," our esteemed analysts, Matthias Reinwarth, Alexei Balaganski, Marina Iantorno, and Paul Fisher, continue their thrilling quest to distinguish between cybersecurity myths and realities. As they delve into more questions and statements, the…
Analyst Chat
Analyst Chat #194: The Synthetic Revolution: How AI-Generated Data is changing Privacy and Security
October 30, 2023
In this episode, Marina discusses the intricacies of synthetic data, AI-generated datasets that mimic real data without revealing personal information. Marina and Matthias explore its significant role in cybersecurity, emphasizing its benefits in model training and realistic threat…
Are Boomers Most Vulnerable to Cyber Attacks? - Cybersecurity Fact or Fiction Part 1
October 25, 2023
To commemorate Cybersecurity Awareness Month 2023, Matthias Reinwarth, Alexei Balaganski, Marina Iantorno, and Paul Fisher came together to play "Cybersecurity Fact or Fiction". This captivating two-part endeavor serves as a valuable opportunity for individuals to refresh their…
Analyst Chat
Analyst Chat #182: The Rise of AI is Revolutionizing Cyber-Attacks
July 24, 2023
In this episode of the KuppingerCole Analyst Chat, host Matthias Reinwarth continues his conversation with guest research analyst Marina Iantorno to discuss the evolving landscape of artificial intelligence (AI) in cybersecurity. They delve into how attackers are leveraging AI to exploit…
The Rise of AI Is Revolutionizing Cyber-Attacks
July 11, 2023
How is AI used by attackers? Cyber attackers that use AI may exploit system and network weaknesses with unparalleled precision. Attackers can rapidly detect holes in defenses using advanced algorithms and Machine Learning (ML), allowing them to execute targeted attacks that maximize…
Analyst Chat
Analyst Chat #180: Beyond the AI Hype - Bias, Ethics, and Deepfakes
July 10, 2023
In this episode of the KuppingerCole Analyst Chat, host Matthias and guest Marina Iantorno discuss the risks of deepfakes and the ethical challenges and biases in AI-driven cybersecurity. They explore AI ethics, which includes the importance of fairness, explainability, robustness,…
The Triple Threat: AI Ethics, Bias, and Deepfakes in Cybersecurity
June 29, 2023
Artificial intelligence has transformed the field of cybersecurity by enabling advanced threat detection, automated response systems, and improved overall defense strategies. Although it is considered a game changer in cybersecurity, the adoption of AI presents significant ethical…
Analyst Chat
Analyst Chat #176: Key Takeaways from EIC 2023 - Identity, Trust, and Machine Learning
June 12, 2023
This episode's guest is Marina Iantorno, Research Analyst at KuppingerCole, who is talking about the highlights and key topics discussed at the European Identity and Cloud Conference (EIC) 2023. Matthias and Marina discuss subjects such as identity and cybersecurity, trust and protocols,…
Event Recording
Cyber Insurance as a Damage Mitigation Strategy
May 12, 2023
Digital transformation came with a wide range of advantages, but it also opened the door to potential cyberattacks. Every organization faces the risk to be the target of a cybercrime, but the transition to business digitalization leaves a greater room to present vulnerabilities in the…
Event Recording
Reflections & Predictions on the Future Use (and Mis-Use) of Generative AI in the Enterprise and Beyond
May 12, 2023
Generative artificial intelligence (AI) has the potential to revolutionize a wide range of industries and applications, from creating realistic images and videos to generating natural language responses. This Future Enterprise Use of Generative AI Deep Dive session will explore the current…
Event Recording
State and Future of Digital Identity – Results from a KuppingerCole Study
May 10, 2023
KuppingerCole conducted a series of polls over the past months, gathering data about the state and future of IAM. Together with the ongoing market sizing analysis and predictions of the KuppingerCole analysts, we’ve created a study providing insight into our assessment of the current…
Analyst Chat
Analyst Chat #170: Trends and Predictions for 2023 - Market Trends in IGA
April 24, 2023
Matthias is joined by Marina Iantorno in this episode to discuss the trends and predictions for IGA beyond 2023. Marina sheds light on the diverse market segment through KuppingerCole's analysis of the market and provides valuable insights into its evolution.
The IAM Market: What is driving growth in 2023?
April 18, 2023
Identity and Access Management (IAM) is an essential component of IT security today, enabling organizations to control access to their systems and data by managing user identities, access entitlements and authentication. The importance of IAM continues to grow as cyber threats continue to…
Are Cyber Insurance Policies Necessary?
March 09, 2023
Cyber insurance offers protection against financial damage resulting from catastrophes involving computer networks, such as data breaches, network failures, and cyber-attacks. Cyber insurance is used to cover a wide variety of costs associated with cyber incidents, including…
How to Find the Best IT Solution for Your Business
January 05, 2023
Every company has different needs. These will depend on company size, location, products they offer, not to mention the current infrastructure in place. Unfortunately, there is not a solution that “fits them all”, and the high maturity of the IT market leads to numerous…
Event Recording
Sizing up the Access Management Market
December 07, 2022
Analyst Chat
Analyst Chat #152: How to Measure a Market
December 05, 2022
Research Analyst Marina Iantorno works on determining market sizing data as a service for vendors, service providers, but especially for investors. She joins Matthias to explain key terms and metrics and how this information can be leveraged for a variety of decision-making processes.
Is It Possible to Recover After a Cyberattack?
October 13, 2022
Unfortunately, every organization is vulnerable to a cyberattack. We have seen in the last years a considerable increase in cybercrime and the negative impact that it causes on businesses. The obvious consequences are financial, but that is just the tip of the iceberg. There are several…
Cyber-Crisis Becomes an Opportunity for Insurers
October 10, 2022
The pandemic changed our lives in many ways, some good and some bad. However, one impact has been that that cyber-attacks are more prevalent than ever before.  Every organization across all industry sectors is now a target of cyber-crime. It seems like every day another cyber-security…
Analyst Chat
Analyst Chat #144: What Cybercrime Can Really Mean to Your Business
October 10, 2022
Cybersecurity often seems like a dry subject. And as long as it is practiced successfully, its benefits can only be seen in the absence of damage. However, Marina Iantorno, who is taking part in the Analyst Chat for the first time, will discuss the actual risks associated with inadequate…