John Erik Setsaas
John Erik Setsaas is Principal Advisor and Founder of Setsaas Trust Advisory, where he helps financial institutions, identity providers and regulators work through digital identity, fraud prevention and trust infrastructure. He has more than 40 years in technology, and has spent the last 25 of them focused on digital identity. His current work covers eIDAS2 and the EU Digital Identity Wallet, deepfake detection, and the dual role of AI in fraud: how fraudsters weaponize it, and how we can use it to fight back.
With more than 300 speaking appearances, John Erik is a regular at events such as Identity Week, KuppingerCole EIC, idNext and Trustech. He is known for making complex topics understandable and memorable through quirky examples and pop culture references.
Before founding his advisory, he was Director of Innovation, Financial Crime Prevention at Tietoevry Banking. Earlier roles include VP of Identity & Innovation at Signicat, Chief Development Architect for SAP Identity Management, and Assistant Professor at the University of South‑Eastern Norway.
John Erik advises the Global Trust Foundation. He previously co-chaired the Mobey Forum Fraud Expert Group and is a former board member of EEMA, Europe's leading digital identity think tank. He is a recipient of the EEMA Lifetime Achievement Award.
