Last week we completed the opening dates on the Consumer Identity World Tour in Seattle. To kick off the event, the Kantara Initiative held a one-day workshop to showcase the work that they do. Kantara is an international standards organization which develops technical specifications promoting User Managed Access, Consent Receipt, Identities of Things, and Identity Relationship Management. Kantara is also a Trust Framework Provider, approved by the US Federal Government´s Identity and Access Management (ICAM), which accredits Assessors and Approve CSPs at Levels 1, 2 & non-PKI Level 3. Kantara will be joining us on our subsequent CIW tour dates.
The CIW conference is all about consumer and customer identities. It is the only conference to focus specifically on the use cases, requirements, and technical solutions in the Consumer Identity and Access Management (CIAM) space. Keynotes were delivered by distinguished guests and our sponsors, including:
- Christian Goy – Behavioral Science Lab
- Ryan Fox – Capital One
- Tim Maiorino – Osborne Clark
- Jason Keenaghan – IBM
- Katryna Dow – Meeco
- Colin Wallis – Kantara
- Phil Lam – Lam Advisory
- Jason Rose – Gigya
- Steve Tout - VeriClouds
- Heather Flanagan – DIACC
- Allan Foster – ForgeRock
With a looming May 2018 implementation date, the EU General Data Protection Regulation (GDPR) was a subject that bubbled up in many sessions. Though it will be a regulation in the EU, it applies to any company or organization that does business with or processes data of EU citizens, including enterprises here in the US. Thus, privacy and consent for use of PII were important conversations: Denise Tayloe of Privo and Lisa Hayes from the Center for Democracy and Technology discussed family management and building-in privacy in their sessions. John Anderson of Facebook, the world’s largest social identity provider, presented on consumer authentication trends.
Many organizations deploy CIAM solutions to gain insights into consumer behavior to create more effective marketing campaigns and increase revenue. Lars Helgeson of Greenrope went into detail on the intersection of CRM, CIAM, and Marketing Automation. The MarTech panel continued the conversation on marketing in CIAM.
On both days, we had many expert panels covering a range of topics within CIAM. One of the things that distinguishes KuppingerCole conferences from others is our use of panel discussions. This format allows conference attendees to hear multiple viewpoints on a subject within a short time, and engages the audience more directly. Delegates and panelists interacted on topics such as:
- Next Generation Authentication for Health Care
- Moving Beyond Passwords
- CJAM Strategies
- The Business Value of Consumer Identity
- Informed Consent
- Security and Privacy
- Mobile Biometrics
- User Experience
- CIAM Case Studies
- Economics of GDPR
- The Risks of Compromised Credentials
- Marketing Technology
Christian Goy, Co-founder & Managing Director of Behavioral Science Lab said about CIW Seattle, "Consumer Identity World Tour is one of those rare events that truly inspires forward thinking in the consumer identity management, privacy and security space. Stirred by thought leaders in the industry, this must-attend event provides invaluable discussions and learning experiences for everyone present."
Katryna Dow, CEO & Founder of Meeco added, “The European regulatory changes are driving major shifts in CIAM, privacy, and consent. These changes represent challenges for global enterprises, including those headquartered in the USA. Enterprises are faced with the choice to either focus on compliance or harness these changes to drive digital transformation and trust based personalization. KuppingerCole is uniquely positioned to bring deep knowledge of the European market to provide strategic insight in North America. Great to see the Consumer Identity World tour kicked off here in Seattle, I hope it will be the first of many USA events”.
Finally, we’d like to thank our platinum sponsors ForgeRock, Gigya, IBM, and VeriClouds; association sponsors Global Platform, Kantara, and Open Identity Exchange; and component sponsors PlainID, Ping Identity, Saviynt, Axiomatics, CloudEntity, Deloitte, and Login Radius.
Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.
The EU GDPR (General Data Protection Regulation), becoming effective May 25, 2018, will have a global impact not only on data privacy, but on the interaction between businesses and their customers and consumers. Organizations must not restrict their GDPR initiatives to technical changes in consent management or PII protection, but need to review how they onboard customers and consumers and how to convince these of giving consent, but also review the amount and purposes of PII they collect. The impact of GDPR on businesses will be far bigger than most currently expect. [...]