Cloud IAM is moving forward. Even though there is no common understanding of which features are required, we see more and more vendors – both start-ups and vendors from the traditional field of IAM (Identity and Access Management) – entering that market. Aside from providing an alternative to established on-premise IAM/IAG, we also see a number of offerings that focus on adding new capabilities for managing external users (such as business partners and consumers) and their access to Cloud applications – a segment we call Cloud User and Access Management.

There are a number of expectations we have for such solutions. Besides answers on how to fulfill legal requirements regarding data protection laws, especially in the EU, there are a number of other requirements. The ability to manage external users and customers with flexible login schemes and self-registration, inbound federation of business partners and outbound federation to Cloud services, and a Single Sign-On (SSO) experience for users are among these. Another one is integration back to Microsoft Active Directory and other on-premise identity stores. In general, being good in hybrid environments will remain a key success factor and thus a requirement for such solutions in the long run.

One of the vendors that have entered the Cloud IAM market is Centrify. Many will know Centrify as a leading-edge vendor in Active Directory integration of UNIX, Linux, and Apple Macintosh systems. However, Centrify has grown beyond that market for quite a while, now offering both a broader approach to Privilege Management with its Server Suite and a Cloud User and Access Management solution with its User Suite.

In contrast to other players in the Cloud IAM market, Centrify takes a somewhat different approach. On one hand, they go well beyond Cloud-SSO and focus on strong integration with Microsoft Active Directory, including supporting Cloud-SSO via on-premise AD – not a surprise when viewing the company’s history. On the other hand, their primary focus is on the employees. Centrify User Suite extends the reach of IAM not only to the Cloud but also to mobile users.

This makes Centrify’s User Suite quite different from other offerings in the Cloud User and Access Management market. While they provide common capabilities such as SSO to all type of applications, integration with the Active Directory, capabilities for both strong authentication of external users, and provisioning to Cloud/SaaS applications, their primary focus is not on simply extending this to external users. Instead, Centrify puts its focus on extending their reach to supporting both Cloud and Mobile access, provided by a common platform, delivered as a Cloud service.

This approach is unique, but it makes perfect sense for organizations that want to open up their enterprises to both better support mobile users as well as to give easy access to Cloud applications. Centrify has strong capabilities in mobile management, providing a number of capabilities such as MDM (Mobile Device Management), mobile authentication, and integration with Container Management such as Samsung Knox. All mobile access is managed via consistent policies.

Centrify User Suite is somewhat different from the approach other vendors in the Cloud User and Access Management market took. However, it might be the single solution that fits best to the needs of customers, particularly when they are primarily looking at how to enable their employees for better mobile and Cloud access.