ActionIQ, founded in 2014, is a vendor with a strong focus on customer experience solutions for both B2C and B2B contexts. Its core offering, ActionIQ Customer Experience Hub, specializes in building 360° customer profiles, segmentation, customer intelligence, and omnichannel experience management. The platform emphasizes usability for non-technical users and provides extensive plug-and-play connectors for integration with marketing, sales, and customer activation ecosystems.