Twilio is a global cloud communications company, and since its 2020 acquisition of Segment, it offers Twilio Segment—a leading customer data platform. Twilio Segment is focused on core CDP functions—identity resolution, data quality, segmentation, flexible integrations—emphasizing a best-of-breed philosophy. It’s widely used in B2C and B2B markets, supports over 400 connectors, and prioritizes usability for marketers and technical teams.