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Lars Brodersen is the technical CRM product owner at tesa SE (one of the world's leading manufacturers of self-adhesive products and system solutions for B2B / B2C). Before that, he was a long-time management consultant for international CRM projects.
As the owner of the CRM publishing house and himself a multiple author on the full range of topics in customer relationship management, he also advises companies of all sizes on strategic orientations. Furthermore, he is engaged at various universities as a mentor for cooperation projects.