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Maria Macocinschi is currently a doctoral candidate in information privacy law at the University of Turku. Her research focuses on the interaction between dataveillance technologies and privacy and data protection regulations in the context of the modern information economies. In particular, she examines the legal and technological challenges of various mechanisms of consumer control over personal information and digital identities, as conceptualized in both human rights-based and market-oriented regimes. Her research topics also include economics of personal data and privacy, commodification and propitiation of information, consumer protection in smart environments, Big Data technologies, pseudonymity and anonymity, privacy and identity management systems, and behavioral analytics.