Many companies from diverse industries increasingly rely on AI for strengthening their efficiency by automating jobs. Many of these advanced automation tools, however, currently become standard applications. Consequently, an isolated use of these tools will not enable companies to gain a competitive advantage. This presentation builds on an intelligence-based view of firm performance and the ‘Integrated Intelligence’ approach, which highlights the need to integrate AI with specific human expertise to outperform competitors and to transform a firm’s intelligence architecture. It further discusses the leadership implications for general managers and offers a systematic framework for generating growth and innovation beyond automation and efficiency. The ‘I3 – Integrated Intelligence Incubator’ provides executives with a toolset for developing appropriate strategic initiatives for intelligence-based future competition.