Buyer's Compass

Core Features of Privacy and Consent Management Solutions

Building a trust-filled and transparent relationship with end-users depends now more than ever on Privacy and Consent Management solutions. These services accomplish many tasks such as helping organizations collect and manage consent signals provided by end-users, managing cookies and trackers, and providing measurement of an organization’s journey towards privacy compliance. To ensure that the privacy policies and consent choices of your end-users are enforced across the digital advertising ecosystem, a strong Privacy and Consent Management solution is essential.

Anne Bailey

aba@kuppingercole.com

1 How to Use the Buyer's Compass

This KuppingerCole Buyer’s Compass on Privacy and Consent Management solutions provides information about

  • Use Cases
  • Functional Selection Criteria
  • Non-functional Selection Criteria
  • Technical Prerequisites
  • Organizational Prerequisites
  • Questions to ask the vendors

Focusing on the most important aspects of products and services offered compared to use cases helps during vendor selection, based on the experience of KuppingerCole from its research and advisory services.

This document is not a complete guideline for selecting vendors but should provide an excellent starting point to streamline the decision-making process.

How to use it:

  • Identify your primary use cases
  • Review the functional selection criteria – their weight might be based on the matrix of these use cases and the functional selection criteria
  • Review the non-functional selection criteria
  • Request information and rate the vendors on these criteria
  • Ask additional questions of the vendors, as defined
  • Define a shortlist of vendors based on the results and continue with the vendor selection process, with more detailed RFIs and PoCs
  • Ensure that the technical and organizational prerequisites are in place

There are related documents available from KuppingerCole. KuppingerCole Advisory Services can provide further support in the vendor selection processes.

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