Leadership Brief: Marketing, IoT, and Privacy - 80034

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The Internet of Things (IoT) is an IT megatrend. Apart from offering new possibilities and experiences to its users, IoT is highly interesting for marketers as it offers new ways to communicate with consumers and customers, leading to new possibilities in terms of analytics and consumer engagement as well. But what about privacy when IoT comes into play? This Leadership Brief gives an overview of marketing opportunities and privacy challenges in terms of IoT, with a focus on European legislation based on GDPR.


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Apr 05, 2019

Leadership Brief: Marketing, IoT, and Privacy - 80034

The Internet of Things (IoT) is an IT megatrend. Apart from offering new possibilities and experiences to its users, IoT is highly interesting for marketers as it offers new ways to communicate with consumers and customers, leading to new possibilities in terms of analytics and consumer…

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