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Descope is a drag & drop customer authentication and identity management platform. Our no / low code CIAM solution helps hundreds of organizations easily create and customize their entire user journey using visual workflows – from authentication and authorization to MFA and federated SSO. Customers like GoFundMe, Databricks, Navan, and You.com use Descope to reduce user friction, prevent account takeover, and get a unified view of their customer journey.
In B2B2X environments, identity sits at the intersection of multiple organizations, applications, and user groups. As platforms evolve to serve customers, partners, contractors, and emerging AI agents, identity infrastructures must accommodate diverse authentication methods, tenant boundaries, and governance requirements.
This often exposes architectural gaps, from fragmented identity stores to complex federation setups and operational overhead. Addressing these challenges requires more flexible identity patterns, including passwordless authentication, risk-based MFA, federated identities across portals, and tenant-aware access control, supported by adaptable IAM platforms that enable scalable and self-service identity management.
Alejandro Leal, Senior Analyst at KuppingerCole Analysts will provide an analyst perspective on B2B2X IAM trends, including evolving regulatory pressures, identity federation strategies, and architectural patterns for multi-tenant environments. He will outline best practices for balancing security, compliance, and usability while reducing operational complexity in distributed identity ecosystems.
Rishi Bhargava, Co-Founder at Descope will share practical insights from real-world deployments in complex B2B2X environments. He will discuss simplifying SSO integrations, implementing passwordless and adaptive MFA, unifying identities across portals, and enabling self-service tenant administration to reduce IT workload while improving stakeholder experience.
In 2025, the pace of change in technology can transform industries in weeks, and customer identity management must keep up. The rapid evolution of customer expectations and technological capabilities necessitates a strategic CIAM approach that seamlessly balances robust security, intuitive user experiences, and business enablement.
Modern CIAM systems address these challenges by leveraging AI, advancements in machine identity, and emerging protocols to deliver secure, personalized, and effortless customer experiences. Integrations with customer data platforms, CRM tools, and identity verification further enhance CIAM's potential as a business enabler.
John Tolbert, Cybersecurity Research Director at KuppingerCole Analysts, will provide insights on CIAM trends, including identity verification, account protection, and B2B CIAM requirements. He'll also discuss the impact of AI on CIAM and how organizations can prepare for future challenges.
Rishi Bhargava, Co-Founder at Descope, will share actionable UX and security tips gleaned from over 600 CIAM deployments. He'll demonstrate how Descope's drag & drop platform enables organizations to create customized user journeys that drive business growth while maintaining robust security.
