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In 2025, the pace of change in technology can transform industries in weeks, and customer identity management must keep up. The rapid evolution of customer expectations and technological capabilities necessitates a strategic CIAM approach that seamlessly balances robust security, intuitive user experiences, and business enablement.
Modern CIAM systems address these challenges by leveraging AI, advancements in machine identity, and emerging protocols to deliver secure, personalized, and effortless customer experiences. Integrations with customer data platforms, CRM tools, and identity verification further enhance CIAM's potential as a business enabler.
John Tolbert, Cybersecurity Research Director at KuppingerCole Analysts, will provide insights on CIAM trends, including identity verification, account protection, and B2B CIAM requirements. He'll also discuss the impact of AI on CIAM and how organizations can prepare for future challenges.
Rishi Bhargava, Co-Founder at Descope, will share actionable UX and security tips gleaned from over 600 CIAM deployments. He'll demonstrate how Descope's drag & drop platform enables organizations to create customized user journeys that drive business growth while maintaining robust security.
