Consumer Identity World EUROPE 2018LOCATION: Amsterdam, Netherlands DATE: Monday, October 29, 2018 - Wednesday, October 31, 2018
Find the perfect Consumer Identity & Access Management (CIAM) Strategy for your Connected Customer
Balancing User Experience, Privacy, and Security
The Consumer Identity World Tour is the place where you get input for your perfect CIAM Strategy. Learn more about Privacy by Design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way.
In a consumer-driven world, companies have the task to see things from the customer’s perspective. Customer experience is king and delivering an incredible experience through a bespoke, tailored, and relevant communication is everything. This leads to the fact that the collaboration of Marketing and IT becomes more and more important. MarTech, Marketing Automation, and AI are on their way and here to stay. Therefore, most of all Marketing Executives will need to wrap themselves around the customer lifecycle and blend the art of engagement, the science of data, and the power of technology to create digital ecosystems that connect at every touch point.
Nevertheless, the General Data Protection Regulation (GDPR) is in force from May 25, 2018, and brings new challenges for EU companies. All business activities including personal data must comply with the GDPR. Not only consumer have extended rights, the definition of what is personal data and how it can be used is changed.
At the Consumer Identity World, you will learn how to satisfy your customers by Delivering highly personal, and very compelling experiences to smart mobile devices, smart systems, cars, utilities and more.
Consumer Identity World EUROPE 2018
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Top Reasons to Attend
CIAM is the fastest growing specialty in Identity and Access Management (IAM) that has emerged in the last few years to meet evolving business requirements. Many businesses and public-sector organizations are finding that they must provide better digital experiences for and gather more information about the consumers who are using their services.
With a great mix of best practices, single presentations, panel discussions, thought leadership and analyst view the CIW offers you a unique mix out of key takeaways for your business. Meet and discuss with speakers from all over the world and receive their advice for your business challenges.
To manage ownership of customer information in a digitally transformed economy with numerous business partners demanding access is one of the most significant evolutions today and it will continue to evolve rapidly. With CIAM (Customer Identity & Access Management), data from various sources such as CRM, ERP, Identity Management, and your Website converges. That is why the link of Secure Identity & Access Management with Customer Relationship Management continues to be of the utmost importance for any digital business.
From May 25, 2018, GDPR is in force. Get to know if you are compliant and ready to deal with the personally identifiable information of EU citizens. Furthermore, you will learn more about the next steps and how to further integrate GDPR in your customer Communication.
Besides the fact that you need to know your customer to serve him right you furthermore need to create a great customer experience. What makes your service attractive and trustworthy and how can you satisfy your clients? Learn at CIW more about the importance of the customer journey and the right sales & marketing strategies while securing the personal information in a strategic and user-friendly way.
Artificial Intelligence arises and changes the way we work. How can you use it to improve your business? Get to know more about AI, Chatbots, Marketing Automation and other future trends you and your Marketing Department need to be prepared for.
Receive an impression of the latest CIAM solutions on the market and learn how to choose the right partner for your necessities.