Customer Identity & Marketing Automation
This virtual event offers a great opportunity to listen to discussions by experts from different industries dealing with CIAM and Marketing automation. Hear more about CIAM use cases for marketing and how to win customer trust by safeguarding their data. Enrich your knowledge to become better prepared for dealing with the challenges in this ever-changing environment.
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Consumer Identity Management (CIAM) ensures privacy, consent management, security, personalization and user experience for external users, especially consumers and customers. Although the drawbacks of building yet another data silo are obvious, many organizations still view CIAM as an isolated system. But this ignores significant potential. Matthias Reinwarth talks about the range of opportunities that can be gained by converging CIAM into an overall IAM concept, but also by integrating CIAM into broader cybersecurity and marketing infrastructures.
Banking products have become commodities; the only way to stand out from competition is to offer differentiating customer experience. Both retail and corporate clients expect personal, easy, and smart solutions from their banks. Identity & Access Management plays an essential role in this equation – offering high level of security without compromising on customer experience is the main challenge.
In this keynote session, Dinçer Sidar will talk about the changing customer expectations and deep dive into IAM practices and learnings for corporate banking clients.
Hours ago the EU Court ruled that the Privacy Shield called EU-US Data Protection Agreement is invalid, while it considers Standard Contractual Causes to be valid. Also, intersting in this context is the US Cloud Act. This may be of some impact to existing and future transcontinental relationships and the usage of US-based services within the EU. In this interview, Annie Bailey and Mike Small will discuss these new developments and implications.
