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Okay, Don Thibo of the open ID foundation is open ID alive and kicking, or has some have said, is it going away? I think it's certainly changing. I think you're seeing the protocol move from open ID 2.0 to something very new. And as yet unclear open, the next generation of open ID is gonna be determined by three companies, Microsoft, Google, and Facebook. They all have an interest in the common ground that open ID represents to the now to be sure the very competitive companies made fact find another path, but open ID has been, and perhaps will be in the future.
A piece of an open source protocol that provides benefit for them individually and collectively. Are they actually all pulling on the same? Or you mentioned Microsoft, Google and Facebook, or are they pulling in different directions?
Well, they're in the same boat. Each has an a and the nature of open standards is exactly the kind of creative tension that you've described. They have very different commercial interests. They're very competitive with each other, but the internet is bigger than all of them. And the open ID 2.0, and what will follow, could be a tool that is an internet based tool that, that they all can take advantage of.
It would seem that if the big three really got together, they could solve the identity problem in an instant They could, but they won't, they simply have two divergent app and two competitive a market position. Yeah. Who do you see as sort of leading the band? The leading I'm sorry, leading the, the band, the procession.
Well, I think the parade, I think Google has powerful economic interests in both the enterprise and the social media space. So it's acting, if you will, as something of a broker, something of glue between these three companies.