Colin Wallis - Programmatic Advertising Is Dead, Long Live Consumers! Really?

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The truly awful practice of tracking through cookie matching may finally have found its nemesis in combined effects of ad blockers, new browsers, and the GDPR.  But there is still a big headwind to be navigated before we can say the job is done. What could be the role of industry consortia like Kantara to help bring about improved privacy - aware practices and education?  In this presentation, we overview the landscape and the forces for 'good'.

Language: English • Duration: 16:38 • Resolution: 1280x720

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