How Torq Expanded the Impact of The Emerging AI SOC Through Analyst Engagement
Torq, a fast-growing innovator in security hyperautomation and AI-driven Security Operations, set out to strengthen its position in the market conversation around the emerging AI SOC. Through a combination of research licensing, an analyst-led webinar, and a dedicated videocast, Torq partnered with KuppingerCole Analysts to translate independent research into a multi-channel thought leadership program.
Objective
As AI continues to transform Security Operations, Torq wanted to contribute to the market conversation with credible, independent perspectives while strengthening its own thought leadership around AI-driven SOC innovation.
Rather than relying on a single research asset, Torq chose to build a coordinated content initiative around KuppingerCole Analysts' expertise.
The Approach
Torq combined several KuppingerCole offerings into a unified thought leadership campaign:
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Licensing the Leadership Compass The Emerging AI SOC
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Hosting a webinar featuring the report's author and lead analyst
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Producing a dedicated videocast with the same analyst on the evolving role of AI in Security Operations
By connecting these activities, Torq created a consistent narrative across multiple formats and touchpoints.
The Value
This integrated approach enabled Torq to:
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Build credibility by incorporating independent analyst perspectives into its market communication.
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Extend the value of the Leadership Compass beyond a standalone research report.
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Engage different audiences through written research, live interaction, and on-demand video content.
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Create a consistent message across multiple channels and throughout the customer journey.
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Position itself as an active contributor to the discussion around the future of AI-powered Security Operations.
Why It Worked
The Leadership Compass established the strategic foundation, while the webinar and videocast transformed the research into engaging conversations that made the findings more accessible and actionable for customers and prospects.
Instead of treating research as a one-time deliverable, Torq leveraged it as the centerpiece of a broader thought leadership initiative.
Best Practice
Organizations achieve greater value from independent analyst research when it serves as the foundation for multiple customer-facing activities.
By combining research with analyst-led discussions and multimedia content, vendors can create a more engaging, credible, and consistent market presence while maximizing the long-term value of their investment.
