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Craig Ferrara is Senior Director of Identity Strategy and Consulting at Gigya, responsible for guiding Gigya’s clients in their customer identity and access management (CIAM) strategies. After starting his career in the online publishing industry in the early 2000s, Craig joined Gigya in 2010 and has worked with almost every Gigya client on managing complex consumer relationships and delivering personalized experiences. In addition to his work with clients, Craig has published thought leadership pieces on consumer data acquisition, global data management and change management as businesses adapt to a more regulated regional data landscape.