Speaker details

Craig Ferrara

Senior Director of Identity Strategy and Consulting

SAP Customer Data Cloud from Gigya

@Craig_Ferrara   

Craig Ferrara is Senior Director of Identity Strategy and Consulting at Gigya, responsible for guiding Gigya’s clients in their customer identity and access management (CIAM) strategies. After starting his career in the online publishing industry in the early 2000s, Craig joined Gigya in 2010 and has worked with almost every Gigya client on managing complex consumer relationships and delivering personalized experiences. In addition to his work with clients, Craig has published thought leadership pieces on consumer data acquisition, global data management and change management as businesses adapt to a more regulated regional data landscape.

 Sessions

Date Title

Consumer Identity World USA 2018

Sep 20, 2018
13:30‑14:30
Delivering the Right Value and Information at the Right Time
Panel: How Behavioral Analytics is Transforming the User Experience and your CIAM Strategy
Session Details
Sep 21, 2018
13:30‑14:30
CRM, Marketing Automation & User Experience
Panel: The Future of Marketing
Session Details