Speaker details

Lars Helgeson

Founder / CEO

GreenRope

@larshelgeson   

Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail to a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, he launched GreenRope. GreenRope is the world's first and only Business Operating System, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.

Lars earned Bachelor of Science and Master of Science degrees in Mechanical Engineering from Rensselaer Polytechnic Institute in Troy, NY. He also has an MBA from the Robert Anderson School at the University of New Mexico. He served in the United States Air Force for 4 years, working in the Air Force's space test program, Air Force Research Laboratory, and Ballistic Missile Defense Organization. He enjoys travel, stand-up paddleboarding, mountain biking, and ice hockey, and practices yoga whenever the forces of the universe are not aligned to keep him at his computer.

In the past several years, Lars has been a finalist multiple times for the San Diego Business Journal's Most Admired CEO and Information Technology Executive of the Year, and a finalist for San Diego Magazine's Top Tech Exec Award. Helgeson has also been named a Top Ten Most Inspiring Leader in Sales Lead Management Software by the Sales Lead Management Association for the second consecutive year.

 Sessions

Date Title

Consumer Identity World Europe 2017

Nov 29, 2017
14:00‑15:00
CIAM - The Base Layer for Marketing Automation
CRM, Marketing Automation, User Experience, and Understanding Consumer Identity
Session Details
Nov 29, 2017
15:00‑16:00
Combined Session
The MarTech Panel
Session Details

Consumer Identity World USA 2017

Sep 13, 2017
14:00‑15:00
CIAM - The Base Layer for Marketing Automation
CRM, Marketing Automation, User Experience, and Understanding Consumer Identity
Session Details
Sep 13, 2017
15:00‑16:00
Combined Session
The MarTech Panel
Session Details