Emerging Projects & Use Cases
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Emerging Projects & Use Cases

Combined Session
Tuesday, September 14, 2021 17:30—18:30
Location: AMMERSEE I

User Terms Engineering Layer for IEEE (The Institute of Electrical and Electronics Engineers)

Doc Searls
Doc Searls
Customer Commons
Doc Searls is author of The Intention Economy: When Customers Take Charge (Harvard Business Review Press, 2012), co-author of The Cluetrain Manifesto (Basic Books, 2000 and...

Panel: One Size Doesn't Fit All - Why Identity User Experience Matters More Than Ever in a Zero Trust World

Balancing usability and security is a well-known challenge in the field of identity. With increasing threats to personal and critical business data posed by nation-states and other bad actors, organizations are moving to a default posture of Zero Trust with more and more technology vendors and service providers delivering solutions in the form of complex monitoring and policies designed to keep the bad guys out. Knowledge workers, including an increasing population of frontline workers, require and expect seamless collaboration and productivity without barriers that waste time and require technical expertise. And businesses of all sizes are looking for solutions that can be operated by managers and program owners who are not necessarily identity and security experts. At the same time, individuals are drowning in a sea of passwords and clamoring to maintain their privacy and preventing compromise in their personal lives. With more signals, potentially come more annoyances, and with more annoyances come to the proliferation of unsafe practices. As vendors and enterprises dedicated to secure and seamless identity, it is our responsibility to invest in a more secure future while remaining dedicated to solutions that guarantee higher security but are even easier and more delightful to use than today's conventional solutions. FIDO2 and the move towards passwordless solutions are getting more adoption, but still carry with them some experience challenges in onboarding and recovery. Innovations like distributed identity show promise in decentralizing ownership of personal data and putting control back in the hands of end-users but are in very early days. EIC represents the industry and our commitment to creating trustworthy frameworks that protect organizations and people.

Join a panel of experts to share their thoughts on how we can continue on a pace of innovation in zero-trust while maintaining trust and usability for everyday people in a digital world.

- innovation requires investment across security, privacy, and usability

- abstracting complexity from both end-users and operators is more important than ever

- vendors and enterprises owe it to their users to consider everyday user experience a vital part of creating a secure environment

Paul Fisher
Paul Fisher
Paul Fisher is a Lead Analyst who researches primarily on cybersecurity and identity and access management (IAM). He also studies trends in AI, IoT and data governance for different industry...
Robin Goldstein
Robin Goldstein
Robin Goldstein is a Partner Group Program Manager in Microsoft’s Identity division. As the product leader for Microsoft’s authentication UX, serving more than 1 billion monthly active...
Alexander Koch
Alexander Koch
Alexander is VP of sales in EMEA overseeing the DACH and CEE regions for Yubico. He is a technology industry veteran with over 20 years experience in enterprise technology, IT security, and strong...

How to Stay Relevant in the Age of Conversational Banking

The age of conversational banking represents a transformation of how and when banks interact with their users.

Making a debut with the (not so impressive and conventional) chatbot pilots, conversational banking is rapidly improving and evolving into a discipline on its own. In this session, S. Elif Kocaoglu Ulbrich will provide a comprehensive overview of conversational banking, its relevance, use cases, and the direction we are heading towards.

Şebnem Elif Kocaoğlu-Ulbrich
Şebnem Elif Kocaoğlu-Ulbrich
Contextual Solutions
Elif Kocaoglu Ulbrich is the founder of Berlin-based Contextual Solutions, specialized in FinTech and LegalTech, and a published author. She has a background in law (qualified lawyer) and business....


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