Emerging Projects & Use Cases

  • TYPE: Combined Session DATE: Tuesday, September 14, 2021 TIME: 17:30-18:30 LOCATION: AMMERSEE I



Balancing usability and security is a well-known challenge in the field of identity. With increasing threats to personal and critical business data posed by nation-states and other bad actors, organizations are moving to a default posture of Zero Trust with more and more technology vendors and service providers delivering solutions in the form of complex monitoring and policies designed to keep the bad guys out. Knowledge workers, including an increasing population of frontline workers, require and expect seamless collaboration and productivity without barriers that waste time and require technical expertise. And businesses of all sizes are looking for solutions that can be operated by managers and program owners who are not necessarily identity and security experts. At the same time, individuals are drowning in a sea of passwords and clamoring to maintain their privacy and preventing compromise in their personal lives. With more signals, potentially come more annoyances, and with more annoyances come to the proliferation of unsafe practices. As vendors and enterprises dedicated to secure and seamless identity, it is our responsibility to invest in a more secure future while remaining dedicated to solutions that guarantee higher security but are even easier and more delightful to use than today's conventional solutions. FIDO2 and the move towards passwordless solutions are getting more adoption, but still carry with them some experience challenges in onboarding and recovery. Innovations like distributed identity show promise in decentralizing ownership of personal data and putting control back in the hands of end-users but are in very early days. EIC represents the industry and our commitment to creating trustworthy frameworks that protect organizations and people.

Join a panel of experts to share their thoughts on how we can continue on a pace of innovation in zero-trust while maintaining trust and usability for everyday people in a digital world.

- innovation requires investment across security, privacy, and usability

- abstracting complexity from both end-users and operators is more important than ever

- vendors and enterprises owe it to their users to consider everyday user experience a vital part of creating a secure environment


Robin Goldstein is a Group Program Manager at Microsoft leading Customer Identity Access Management and B2B Collaboration for the Azure AD business. Formerly a Principal Engineering Manager in content and media services for the Windows and Devices Group, Robin was the first woman to serve in...


Elif Kocaoglu Ulbrich is the founder of Berlin-based Contextual Solutions, specialized in FinTech and LegalTech, and a published author. She has a background in law (qualified lawyer) and business. Elif is the Germany representative for Fintech Istanbul, contributes to several blogs, and is the...


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Hybrid Event

European Identity and Cloud Conference 2021

Registration fee:
€840.00 till 30.06.2021
$1050.00 till 30.06.2021
S$1344.00 till 30.06.2021
27500.00 kr
9240.00 kr till 30.06.2021
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Contact person:

Mr. Levent Kara
+49 211 23707710
  • Sep 13 - 16, 2021 08:00-20:00 Munich, Germany
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