VRM 2008LOCATION: Munich DATE: Monday, April 21, 2008 - Tuesday, April 22, 2008
Unconference on Vendor Relationship Management
CRM systems until now have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for both vendors and customers — in ways that don't require the former to "lock in" the latter.
Vendor Relationship Management (VRM) has grown out of the User Centric Community and is still part of it. Defined and advocated by Project VRM at Berkman Center for Internet and Society at Harvard University, it is Berkman Fellow Doc Searls, who took the initiative and is still heading the project.
- Contact person:
Mr. Joerg Resch
+49 (0)211 23707777
- Apr 21 - 22, 2008 Munich
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