How Leading Brands Build Trust With CIAM
- LANGUAGE: English DATE: Tuesday, October 01, 2019 TIME: 4:00pm CEST, 10:00am EDT, 7:00am PDT
Balancing Privacy & Security With User Experience
In the age of digital transformation, consumers tend to have multiple digital identities across several devices deploying a variety of services. In this environment, digital trust is what sets brands apart from their competitors. Taking and storing customer data is a duty of care, and brands cannot afford data breaches or compromises.
To gain digital trust, leading brands need an airtight data protection strategy that gives customers seamless control of their personal data without compromising user experience. To achieve this, companies should turn to Customer Identity Access Management (CIAM) solutions.
Join this KuppingerCole webinar and learn about
- Security and privacy as competitive differentiators
- How to enable trust across every digital interaction between your brand and your customer
- How to meet regional privacy requirements around the globe
- Best practices in CIAM
- Consolidating insights across all channels to gain better visibility into your end-users’ behaviors and preferences
KuppingerCole Lead Analyst John Tolbert will explain the difference between IAM and CIAM and why CIAM is a foundational and necessary component of the digital transformation.
Mayur Upadhyaya, Akamai Senior Director of Identity Cloud, will elaborate on the significance of data protection and customer trust and tackle the question of how to make trust a competitive differentiator with CIAM.
Akamai secures and delivers digital experiences for the world’s largest brands. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers can be fast, smart, and secure. Identity Cloud is Akamai’s cloud-native CIAM solution that enables scalable registration, authentication, and identity management for leading consumer brands. Learn more: www.akamai.com/identitycloud
The Identity-as-a-Service (IDaaS) market continues to develop with a significant push from organizations looking to adopt cloud-based delivery of security services including IAM. While IDaaS Access Management solutions, providing SSO (Single Sign-On) for the users and access to a variety of services are already established, IDaaS IGA is not as widely used yet. However, shifting IGA (Identity Governance and Administration) capabilities, e.g. Identity Lifecycle Management and Access Governance, to the cloud might provide significant benefits regarding time and cost of deploying and operating IGA.
Come to the place where the Digital Transformation is happening. The European Identity & Cloud Conference, held from May 12-15, 2020, offers a mixture of best practice discussions, visionary presentations, and networking opportunities with a future-oriented community. More than 800 thought leaders, leading vendors, analysts, executives, and end-users get together in Munich to be inspired by a list of world-class speakers.