How Leading Brands Build Trust With CIAM
- LANGUAGE: English DATE: Tuesday, October 01, 2019 TIME: 4:00pm CEST, 10:00am EDT, 7:00am PDT
In the age of digital transformation, consumers tend to have multiple digital identities across several devices deploying a variety of services. In this environment, digital trust is what sets brands apart from their competitors. Taking and storing customer data is a duty of care, and brands cannot afford data breaches or compromises.
To gain digital trust, leading brands need an airtight data protection strategy that gives customers seamless control of their personal data without compromising user experience. To achieve this, companies should turn to Customer Identity Access Management (CIAM) solutions.
Join this KuppingerCole webinar and learn about
- Security and privacy as competitive differentiators
- How to enable trust across every digital interaction between your brand and your customer
- How to meet regional privacy requirements around the globe
- Best practices in CIAM
- Consolidating insights across all channels to gain better visibility into your end-users’ behaviors and preferences
KuppingerCole Lead Analyst John Tolbert will explain the difference between IAM and CIAM and why CIAM is a foundational and necessary component of the digital transformation.
Mayur Upadhyaya, Akamai Senior Director of Identity Cloud, will elaborate on the significance of data protection and customer trust and tackle the question of how to make trust a competitive differentiator with CIAM.
Akamai secures and delivers digital experiences for the world’s largest companies. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps, and experiences closer to users than anyone — and attacks and threats far away. Akamai’s portfolio of edge security, web and mobile performance, enterprise access, and video delivery solutions is supported by unmatched customer service, analytics, and 24/7/365 monitoring.
Data is widely considered the “new oil" because data has great value and provides direct and secondary revenue streams. But, also like oil, data can leak from organizations that depend on it. Therefore, data security and the prevention of data leakage is imperative for business as well as regulatory compliance reasons.