How Leading Brands Build Trust With CIAM
- LANGUAGE: English DATE: Tuesday, October 01, 2019 TIME: 4:00pm CEST, 10:00am EDT, 7:00am PDT
Balancing Privacy & Security With User Experience
In the age of digital transformation, consumers tend to have multiple digital identities across several devices deploying a variety of services. In this environment, digital trust is what sets brands apart from their competitors. Taking and storing customer data is a duty of care, and brands cannot afford data breaches or compromises.
To gain digital trust, leading brands need an airtight data protection strategy that gives customers seamless control of their personal data without compromising user experience. To achieve this, companies should turn to Customer Identity Access Management (CIAM) solutions.
Join this KuppingerCole webinar and learn about
- Security and privacy as competitive differentiators
- How to enable trust across every digital interaction between your brand and your customer
- How to meet regional privacy requirements around the globe
- Best practices in CIAM
- Consolidating insights across all channels to gain better visibility into your end-users’ behaviors and preferences
KuppingerCole Lead Analyst John Tolbert will explain the difference between IAM and CIAM and why CIAM is a foundational and necessary component of the digital transformation.
Mayur Upadhyaya, Akamai Senior Director of Identity Cloud, will elaborate on the significance of data protection and customer trust and tackle the question of how to make trust a competitive differentiator with CIAM.
Akamai secures and delivers digital experiences for the world’s largest brands. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers can be fast, smart, and secure. Identity Cloud is Akamai’s cloud-native CIAM solution that enables scalable registration, authentication, and identity management for leading consumer brands. Learn more: www.akamai.com/identitycloud
For traditional or Business-to-Employee (B2E) IAM, HR departments are responsible for gathering documentation from employees to determine their suitability for employment. For Business-to-Consumer (B2C) or CIAM, identity proofing can be more difficult. Depending on the nature of the business, the attributes that need to be collected and verified can differ widely. For example, Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations govern the kinds of attributes and authoritative attributes that must be collected in the finance industry.
At the Consumer Identity World you learn how to balance the user experience, privacy, and security of your connected customer and how to enhance the customers' journey by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to provide a superior and customized experience.