Consumer Identity & Access Management (CIAM), Big Data and the Internet of Things (IoT)
- LANGUAGE: English DATE: Tuesday, September 11, 2018 TIME: 4:00pm CEST, 10:00am EDT, 7:00am PDT
It is all about providing your customer a great experience so that they return to you and not to your competitor, who has never before been that close to your business. Anticipating, maybe even in advance, your customer's needs has on the one hand become a must. On the other hand, GDPR is significantly limiting the way how to create such intelligence through collecting personally identifiable data.
In looking at a new balance between Marketing Automation and greatly personalized customer experience, it is becoming tougher to remain compliant and - secure.
Join this Webinar and learn more about:
- How to optimize the customer experience
- How to combine GDPR requirements with your future CIAM strategy
- How IoT affects CIAM
In this webinar, KuppingerCole´s CIAM expert and Lead Analyst John Tolbert will introduce you into the requirements of a future-proof CIAM strategy, with some special focus on “CIAM-as-a-Service.”
In the second presentation, Sadrick Widmann, CPO of WidasConcepts will talk about how Big Data and the Internet of Things are changing CIAM, as well as concepts for intelligent fraud detection in CIAM environments. He will give a practical view of how CIAM works as a foundation for marketing automation and personalized services. He will also discuss with you the influence of IoT on CIAM and how to address it in your CIAM strategy.
Cidaas is a cloud based service that abstracts how users authenticate to applications. Developed by WidasConcepts, our Customer Identity service provides an easy and simple integration with our pre-built social login, registration and single sign on components. Built using OAuth 2.0 and Open ID connect standards, cidaas is designed to offer scalability, security, transparency and flexibility to manage customer identities and data.
Digital customer interactions require secure customer access as well as the protection of data privacy regulations. However, customer comfort should be put first. Besides comfortable security, cidaas enhances digital customer experiences by valuable customer insights and individual addressing.