Customer Identity Access Management (CIAM): Creating the Foundations for User Focused Digital Business, GDPR Compliant
- LANGUAGE: English DATE: Tuesday, October 02, 2018 TIME: 4:00pm CEST, 10:00am EDT, 7:00am PDT
Digital Business Transformation is a continuous process that affects all areas of doing business, with technology finally getting the right focus: The customer and his/her experience with your business. It is now all about providing that ultimate Frictionless CX (customer experience) so that users don't do that “one-click” towards your competitors.
Therefore, businesses need to understand and know about their customer´s preferences, while at the same time the new European privacy regulation (GDPR) is making it even harder to keep your customer relationships beneficial for both parties. So, it is time now to leave old-school customer tracking behind and reach out for a profound change with CIAM being the base layer and key element for a new quality of marketing automation, where privacy preserving customer relationships are the key to success.
In this webinar you will learn more about:
CIAM Market guidance and latest solutions
How GDPR and CIAM can perfectly work together
The next steps into a Customer-Centered Business
In this webinar, KuppingerCole´s Senior Analyst John Tolbert will give you an update on the current state of CIAM on-premise and as-a-service cloud solutions with “built-in bleeding edge”.
After John´s talk, Corné van Rooij from iWelcome’s Product team will describe the effects of GDPR for the entire Consumer Identity Management area. He will present a Business Case Study about CIAM Readiness and explain how the companies can prepare their organizations for the coming Age of Customer-Centered Business.
iWelcome provides Identity & Access Management as-a-service (IDaaS). We enable organisations to manage the identity lifecycle and the access rights of their consumers, workforce & business partners in a user friendly and secure manner, with European data residency. Our CIAM platform is rated ‘Excellent’ by Gartner and named ‘Product and Innovation Leader’ by KuppingerCole, due to our extensive GDPR support with a unique role for Consent Lifecycle Management.
Many different factors are driving Digital Transformation in the market today. One factor is the change in how businesses interact with their customers. Another factor is more on the technical side that addresses the implementation of new Digital Services that have become more complex due to the different environments and the many integration points to consider.
At the Consumer Identity World you learn how to balance the user experience, privacy, and security of your connected customer and how to enhance the customers' journey by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to provide a superior and customized experience.