How to Handle Consent to Be Compliant With the GDPR and the Upcoming ePrivacy Regulation
- LANGUAGE: English DATE: Tuesday, November 06, 2018 TIME: 4:00pm CET, 10:00am EST, 7:00am PST
GDPR is here to stay and the new ePrivacy regulation is on the horizon, but many organizations are still not yet in full state of compliance. A core requirement for compliance with GDPR is the concept of “consent,” which is fairly new for most data controllers. Now, with the GDPR regulation in force, parties processing personally identifiable information need to ask the user for his/her consent to do so and let the user revoke that consent any time and as easily as it was given.
Consent Management fundamentally changes the relationship between businesses and their customers. It is essential for the companies to find the right balance between compliance and the best user experience. Having the right CIAM solutions will help the businesses to achieve compliance and gain long-term loyalty from their current customers and to gain new ones.
In this webinar, you will learn more about:
- How to handle consent, as ‘Just in Time’ and frictionless as possible
- How to be compliant with the GDPR and the new upcoming ePrivacy Regulation
- How to use Consent as a business opportunity
- Consent in action: how to make it work in practice
In the first part of the webinar, Martin Kuppinger, Founder and Principal Analyst at KuppingerCole, will talk about the business aspects of Consent Management, explaining that it’s not primarily an IT topic, but a business challenge. GDPR requires bringing the right people to the table to reinvent the online consumer relationship.
Although the basics of GDPR are in place in most organizations, the implementation of consent is immature across Europe. Maarten Stultjens, VP Corporate Development at iWelcome, will not only talk about the technical fundament for consent but will show consent in action. He will demonstrate interactive examples of handling Consent in a ‘Just in Time’ manner and without friction for the consumer. He’ll also shed some light on the required framework. The question for many is how to get there and who to involve?
iWelcome provides Identity & Access Management as-a-service (IDaaS). We enable organisations to manage the identity lifecycle and the access rights of their consumers, workforce & business partners in a user friendly and secure manner, with European data residency. Our CIAM platform is rated ‘Excellent’ by Gartner and named ‘Product and Innovation Leader’ by KuppingerCole, due to our extensive GDPR support with a unique role for Consent Lifecycle Management.
Consumer Identity & Access Management (CIAM) is about managing access to customer-facing systems. While organizations have typically focused on using CIAM to collect, store, and analyze consumer data to create sales opportunities and inspire brand loyalty, other potential business benefits are being overlooked.