The 8 Critical Areas of Consumer Identity and Access Management to Prepare for in 2018
- LANGUAGE: English DATE: Thursday, October 12, 2017 TIME: 4:00pm CEST, 10:00am ET, 7:00am PT
Consumer Identity and Access Management (CIAM) is the fastest growing specialty in Identity and Access Management (IAM) that has emerged in the last few years to meet evolving business requirements. Many businesses and public-sector organizations are finding that they must provide better digital experiences for and gather more information about the consumers who are using their services. Enterprises want to collect, store, and analyze data on consumers to create additional sales opportunities and increase brand loyalty.
Many organizations are currently looking into deploying their own CIAM programs, because they recognize CIAM’s potential to provide better marketing insights, improve customer registration experience and increase security. However, in the light of the upcoming data protection regulations like GDPR, which will profoundly change the way personal information collection is regulated, you must be especially careful and well-prepared for hot inter-departmental discussions concerning your future CIAM plans. Remember: even an inadvertent violation of the new compliance regulations can be extremely costly.
In this webinar, you will learn about 4 major functional areas of CIAM and the business value they can deliver:
- Consent management
- Authentication trends
- Improved user experiences
In the first part of this webinar, John Tolbert, Lead Analyst at KuppingerCole, will describe how Consumer Identity solutions differ from traditional IAM systems. He will cover the 8 functional areas listed above.
In the second part, Eric Maass, Director of Identity and Access Management Strategy at IBM, will provide detailed recommendations for planning a successful CIAM program for the highly connected consumer.
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Data is widely considered the “new oil" because data has great value and provides direct and secondary revenue streams. But, also like oil, data can leak from organizations that depend on it. Therefore, data security and the prevention of data leakage is imperative for business as well as regulatory compliance reasons.