The 8 Critical Areas of Consumer Identity and Access Management to Prepare for in 2018

  • LANGUAGE: English DATE: Thursday, October 12, 2017 TIME: 4:00pm CEST, 10:00am ET, 7:00am PT
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The 8 Critical Areas of Consumer Identity and Access Management to Prepare for in 2018
Consumer Identity and Access Management (CIAM) is the fastest growing specialty in Identity and Access Management (IAM) that has emerged in the last few years to meet evolving business requirements. Many businesses and public-sector organizations are finding that they must provide better digital experiences for and gather more information about the consumers who are using their services. Enterprises want to collect, store, and analyze data on consumers to create additional sales opportunities and increase brand loyalty.

Many organizations are currently looking into deploying their own CIAM programs, because they recognize CIAM’s potential to provide better marketing insights, improve customer registration experience and increase security. However, in the light of the upcoming data protection regulations like GDPR, which will profoundly change the way personal information collection is regulated, you must be especially careful and well-prepared for hot inter-departmental discussions concerning your future CIAM plans. Remember: even an inadvertent violation of the new compliance regulations can be extremely costly.

In this webinar, you will learn about 4 major functional areas of CIAM and the business value they can deliver:

  • Marketing
  • Consent management
  • Authentication trends
  • Improved user experiences

In the first part of this webinar, John Tolbert, Lead Analyst at KuppingerCole, will describe how Consumer Identity solutions differ from traditional IAM systems. He will cover the 8 functional areas listed above.

In the second part, Eric Maass, Director of Identity and Access Management Strategy at IBM, will provide detailed recommendations for planning a successful CIAM program for the highly connected consumer.


Speakers

As an early adopter and innovator in private cloud, Eric Maass served as Chief Security Architect for the Air Force's Global Combat Support System, where he spear-headed design and execution of one of the world's largest Cloud IAM programs.  While at Lockheed, Maass also developed a neural...


Lead Sponsor

Cybercriminals are growing in number and sophistication, rendering traditional solutions powerless against today’s advanced threats. IBM Security, with close to 8,000 security professionals worldwide, helps more than 10,000 clients address their most critical needs: transforming their security programs; optimizing operations and response systems; and protecting critical information.

During the past decade, IBM has invested more than $2 billion on security research and development, resulting in 3,700+ security-related patents, and acquired 19 security companies to build out its portfolio. Today, IBM Security delivers next-generation security technology and services, including Watson for Cyber Security, a cloud-based version of IBM cognitive technology trained on the language of security.

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