Consent Lifecycle Management: Consumer IAM’s Core Capability?
- LANGUAGE: English DATE: Tuesday, September 12, 2017 TIME: 4:00pm CEST, 10:00am ET, 7:00am PT
Both regulations introduce the notion of user consent to the domain of Consumer IAM. Soon, every company that collects and processes consumers’ personally identifiable information will face a completely new challenge of having to let their consumers to decide whether they agree to that processing or not at any time. Moreover, consumers will have a right to withdraw their consent, and organizations must comply or face severe penalties. Obtaining, tracking and revoking consent will therefore become a complicated technical, organizational and legal challenge, since traditional IAM systems completely lack this functionality.
Consent Management fundamentally changes the relationship between businesses and their customers. It changes the user journey. It might even change the entire business models, when consumers realize the value of their personal data and demand additional benefits in return. For companies, proving to their customers that collection of their data is in fact mutually beneficial is essential for Consent Management itself and for success of their businesses in general.
Thus, implementing Consent Lifecycle Management as a new component of an existing infrastructure requires thorough understanding of its business and legal aspects. However, it requires making a lot of careful decisions about technology aspects as well: whether to buy it or build it, deploy on-premises or in the cloud, plug into a CRM or an IAM system and so on.
In this webinar, you will learn about:
- New business challenges introduced by GDPR and PSD2
- Customer’s consent as a business driver, not a liability
- Understanding legal and compliance aspects of consent management
- Making the right design decisions about your future Consent Management Lifecycle Management
In the first part of the webinar, Martin Kuppinger, founder and Principal Analyst at KuppingerCole, will talk about the business aspects of Consent Management, explaining that it’s not primarily an IT topic, but a business challenge. GDPR requires bringing the right people to the table to reinvent the online consumer relationship.
In the second part, Corné van Rooij, VP Product at iWelcome, will describe conceptual building blocks for management of consent and its lifecycle. He will demonstrate how consent management grows into the daily business of your company and provide a deeper insight into the legal and compliance aspects of consent.
iWelcome provides Identity & Access Management as-a-service (IDaaS). We enable organisations to manage the identity lifecycle and the access rights of their consumers, workforce & business partners in a user friendly and secure manner, with European data residency. Our CIAM platform is rated ‘Excellent’ by Gartner and named ‘Product and Innovation Leader’ by KuppingerCole, due to our extensive GDPR support with a unique role for Consent Lifecycle Management.
With so many different data sources, Customer Identity & Access Management (CIAM) needs to be secure, clear and user-friendly at the same time. That is why the combination of Identity & Access Management and Customer Relationship Management continues to be a core element for any digital business.