Fueling Digital Innovation with Customer Identities

By following this path, brands have the opportunity to turn unidentified website, mobile application, and connected device users into known, identified customers.

This KuppingerCole webinar outlines the following challenges:

• Providing reliable identity information for both business decisions and security
• Accompanying a visitor from first interaction to being a loyal customer
• Aggregating preferences and interaction history within user profiles
• Merging existing external data adequately (social profile data, data provided by commercial databases, existing CRM and help desk systems, etc.)
• Connecting every entity in an IoT ecosystem via identity

Matthias Reinwarth, Senior Analyst at KuppingerCole, will provide an introduction to Customer Identity and Access Management (CIAM) and its requirements, which include: massive scale, security, privacy, flexibility, time to market, performance and availability.

Matthias will be joined by Suresh Sridharan, Senior Director of Technology & Product Strategy at Gigya, who will provide an overview of CIAM use cases, architecture, challenges, benefits, best practices, and live CIAM implementations.