Hidden Gems covered in this webinar might be established in a specific country (like “world famous in Italy”) but not that visible beyond that country. They might be successful only in a specific industry but provide products and services that are of value for many other industries. But all of them have a clear unique selling proposition and are definitely innovative. And all of them offer solutions which provide, from the KuppingerCole perspective, real business value also from a mid- and long-term perspective. Thus, they are worth to look at when looking for solutions in the respective area, e.g. Identity and Access Management with its many sub-segments, GRC (Governance, Risk Management, Compliance), or Cloud Computing.
It is in the nature of grinding Hidden Gems that some will not become the sparkling diamonds we expect today. Some will become acquired. However, there are strong opportunities in selecting products and services of innovative, young vendors – of the Hidden Gems. And, notably, some of the vendors have a significant customer base in their market segments or are even amongst the market leaders in some industries or countries.
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